Pilot vs Xendoo:Which is more popular by branded search?
In August 2026, Pilot and Xendoo were level on Share of Search among bookkeeping services worldwide, with an estimated 880 branded searches each, at 0.19% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pilot or Xendoo?
Compare the services that keep a business's books. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pilot, Xendoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Fondo | Bench | Bookkeeper360 | Pilot | Xendoo |
|---|---|---|---|---|---|
| Oct 2025 | 98.8% | 0.43% | 0.34% | 0.16% | 0.23% |
| Nov 2025 | 99% | 0.43% | 0.29% | 0.16% | 0.16% |
| Dec 2025 | 98.9% | 0.42% | 0.35% | 0.19% | 0.16% |
| Jan 2026 | 98.6% | 0.53% | 0.35% | 0.22% | 0.28% |
| Feb 2026 | 98.6% | 0.64% | 0.28% | 0.22% | 0.28% |
| Mar 2026 | 98.8% | 0.52% | 0.23% | 0.23% | 0.23% |
| Apr 2026 | 99% | 0.43% | 0.23% | 0.18% | 0.18% |
| May 2026 | 99.1% | 0.34% | 0.18% | 0.23% | 0.16% |
| Jun 2026 | 99% | 0.35% | 0.22% | 0.22% | 0.19% |
| Jul 2026 | 98.9% | 0.35% | 0.29% | 0.22% | 0.19% |
| Aug 2026 | 99% | 0.35% | 0.29% | 0.19% | 0.19% |
| Sep 2026 | — | — | — | — | — |
How has the Pilot and Xendoo comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Pilot took it in December 2025, Xendoo took it in January 2026, Pilot took it in May 2026.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among bookkeeping services worldwide moved from 0.16% to 0.19%, and its estimated monthly branded searches held steady at 880.
- Across the 11 months ending August 2026, Xendoo’s estimated Share of Search among bookkeeping services worldwide moved from 0.23% to 0.19%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for bookkeeping services worldwide in August 2026?
1 change
Estimated monthly branded searches for Xendoo worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Pilot’s and Xendoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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