Pilot vs QuickBooks Live:Which is searched more?
In September 2026, QuickBooks Live had more branded searches than Pilot among bookkeeping services worldwide. QuickBooks Live had about 1,300 branded searches, while Pilot had 1,000. QuickBooks Live made up 21% of all bookkeeping service searches we track, and Pilot accounted for 16.1%. These are worldwide searches for English-language branded terms.
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Is Pilot or QuickBooks Live more popular in search?
Compare the services that keep a business's books. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for QuickBooks Live, Pilot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bench | Bookkeeper360 | QuickBooks Live | Pilot | Xendoo |
|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 24.4% | 16.7% | 11.3% | 16.7% |
| Nov 2025 | 36.1% | 24.1% | 13.3% | 13.3% | 13.3% |
| Dec 2025 | 31.8% | 26.8% | 14.7% | 14.7% | 12% |
| Jan 2026 | 31.6% | 21.1% | 17.1% | 13.2% | 17.1% |
| Feb 2026 | 38.7% | 17.3% | 13.3% | 13.3% | 17.3% |
| Mar 2026 | 37.2% | 16.7% | 12.8% | 16.7% | 16.7% |
| Apr 2026 | 35.8% | 19.4% | 14.9% | 14.9% | 14.9% |
| May 2026 | 33.5% | 17.6% | 10.4% | 22.9% | 15.5% |
| Jun 2026 | 30.8% | 19.2% | 13.8% | 19.2% | 16.9% |
| Jul 2026 | 29.1% | 23.6% | 13.1% | 18.2% | 16% |
| Aug 2026 | 30.5% | 24.8% | 11.2% | 16.8% | 16.8% |
| Sep 2026 | 25.8% | 21% | 21% | 16.1% | 16.1% |
How has the Pilot and QuickBooks Live comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Pilot took it in March 2026, QuickBooks Live took it in September 2026.
- Across the 12 months ending September 2026, Pilot’s share of searches among bookkeeping services worldwide moved from 11.3% to 16.1%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 12 months ending September 2026, QuickBooks Live’s share of searches among bookkeeping services worldwide moved from 16.7% to 21%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for bookkeeping services worldwide in September 2026?
2 changes
In September 2026, QuickBooks Live overtook Pilot and Xendoo to rank 3rd among bookkeeping services worldwide, with 21% of the searches.
In September 2026, Pilot lost share of searches among bookkeeping services worldwide, from 16.8% to 16.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pilot’s and QuickBooks Live’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pilot
1 branded search term
- pilot bookkeeping
QuickBooks Live
1 branded search term
- quickbooks live
Other head-to-heads among bookkeeping services
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