Brandwave

Bookkeeper360 vs Pilot:Which is more popular by branded search?

In August 2026, Bookkeeper360 had more branded searches than Pilot among bookkeeping services worldwide. Bookkeeper360 was estimated to have 1.3K branded searches compared to Pilot’s 880, and held a 0.29% Share of Search versus Pilot’s 0.19%. These are worldwide searches for English-language branded terms.

Share of Search among bookkeeping services worldwide in August 2026Which is more popular in search, Bookkeeper360 or Pilot?
Bookkeeper3600.29%1.3K searches
vs
Pilot0.19%880 searches
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Which is more popular in search, Bookkeeper360 or Pilot?

Compare the services that keep a business's books. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bookkeeper360 and Pilot among bookkeeping services worldwide, by month

Share of Search by month for Bookkeeper360, Pilot. The figures are in the table below the chart.

View monthly share of search table
MonthFondoBenchBookkeeper360PilotXendoo
Oct 202598.8%0.43%0.34%0.16%0.23%
Nov 202599%0.43%0.29%0.16%0.16%
Dec 202598.9%0.42%0.35%0.19%0.16%
Jan 202698.6%0.53%0.35%0.22%0.28%
Feb 202698.6%0.64%0.28%0.22%0.28%
Mar 202698.8%0.52%0.23%0.23%0.23%
Apr 202699%0.43%0.23%0.18%0.18%
May 202699.1%0.34%0.18%0.23%0.16%
Jun 202699%0.35%0.22%0.22%0.19%
Jul 202698.9%0.35%0.29%0.22%0.19%
Aug 202699%0.35%0.29%0.19%0.19%
Sep 2026—————

How has the Bookkeeper360 and Pilot comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Pilot took it in May 2026, Bookkeeper360 took it in July 2026.
  • Across the 11 months ending August 2026, Bookkeeper360’s estimated Share of Search among bookkeeping services worldwide moved from 0.34% to 0.29%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
  • Across the 11 months ending August 2026, Pilot’s estimated Share of Search among bookkeeping services worldwide moved from 0.16% to 0.19%, and its estimated monthly branded searches held steady at 880.

How did search popularity change for bookkeeping services worldwide in August 2026?

  1. Estimated monthly branded searches for Bookkeeper360 worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bookkeeper360’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bookkeeper360

1 branded search term

  • bookkeeper360

Pilot

1 branded search term

  • pilot bookkeeping

How the Brand Demand Index is measured

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