Brandwave

How popular isMailchimp?

In September 2026, people searched for Mailchimp by name about 1.2 million times worldwide, an 18.4% decrease from the previous year. These searches made up 29.4% of all global campaign management platform searches, placing Mailchimp second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about campaign management platforms, Mailchimp appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Mailchimp is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. HubSpotShare of searches 36.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MailchimpShare of searches 29.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. AsanaShare of searches 24.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. KlaviyoShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. ActiveCampaignShare of searches 1.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top campaign management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mailchimp was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mailchimp is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot1st
  2. ActiveCampaign2nd
  3. Mailchimp3rd
  4. Asana4th
  5. Klaviyo5th
  6. Adobe Marketo Engage6th
  7. Customer.io–
  8. Pardot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ActiveCampaign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klaviyo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mailchimp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Marketo Engage3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Customer.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pardot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about campaign management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which campaign management platforms compete with Mailchimp?

Mailchimp against campaign management platforms worldwide, by month

Share of searches by month for HubSpot, Mailchimp, Asana, Klaviyo. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotMailchimpAsanaKlaviyoActiveCampaignCustomer.ioPardotAdobe Marketo Engage
Oct 202530.4%30%30.7%6.1%2.2%0.25%0.36%0.03%
Nov 202529.5%35.8%24.7%7.2%2.1%0.24%0.35%0.02%
Dec 202528.2%33.9%28.4%6.9%2%0.28%0.33%0.03%
Jan 202632.4%32%26.7%6.4%1.9%0.26%0.31%0.02%
Feb 202631.6%31.2%26.4%7.7%2.3%0.32%0.38%0.03%
Mar 202632.4%31.9%26.7%6.4%1.9%0.26%0.31%0.03%
Apr 202636.3%29.3%24.7%7.2%1.8%0.29%0.35%0.02%
May 202631.8%31.4%26.4%7.8%1.9%0.32%0.31%0.03%
Jun 202636.4%29.3%24.6%7.3%1.8%0.29%0.29%0.03%
Jul 202633.8%27.5%28.1%8.3%1.6%0.33%0.33%0.03%
Aug 202633.8%27.5%28.1%8.3%1.7%0.34%0.33%0.03%
Sep 202636.4%29.4%24.9%7.3%1.5%0.29%0.29%0.03%

  1. 1.HubSpot

    36.4%

    Held 1st. 1.5M estimated branded searches, +22.6% vs prior month. Share +2.6 points.

  2. 2.Mailchimp

    29.4%

    Moved from 3rd to 2nd. 1.2M estimated branded searches, +21.7% vs prior month. Share +1.9 points.

  3. 3.Asana

    24.9%

    Moved from 2nd to 3rd. 1M estimated branded searches, +0.48% vs prior month. Share -3.3 points.

  4. 4.Klaviyo

    7.3%

    Held 4th. 303K estimated branded searches, +0.03% vs prior month. Share -1 points.

  5. 5.ActiveCampaign

    1.5%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Customer.io

    0.29%

    Held 6th. 12.3K estimated branded searches, -0.08% vs prior month. Share 0 points.

  7. 7.Pardot

    0.29%

    Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Adobe Marketo Engage

    0.03%

    Held 8th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare popularity between Mailchimp and its closest rivals

Every comparison with Mailchimp

16 comparisons

How has branded search demand for Mailchimp changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mailchimp worldwide fell from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, Mailchimp’s share of searches among campaign management platforms worldwide decreased from 30% to 29.4%.
  • Across the 12 months ending September 2026, Mailchimp’s share of searches among campaign management platforms worldwide peaked at 35.8% in November 2025 and was lowest at 27.5% in August 2026.
  • Across the 12 months ending September 2026, Mailchimp rose from 3rd to 2nd among campaign management platforms worldwide.

How did search popularity change for campaign management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Mailchimp overtook Asana to rank 2nd among campaign management platforms worldwide, with 29.4% of the searches.

  2. In September 2026, HubSpot gained share of searches among campaign management platforms worldwide, from 33.8% to 36.4%.

  3. In September 2026, Asana lost share of searches among campaign management platforms worldwide, from 28.1% to 24.9%.

  4. In September 2026, Klaviyo lost share of searches among campaign management platforms worldwide, from 8.3% to 7.3%.

  5. Estimated monthly branded searches for ActiveCampaign worldwide fell 45% over 12 measured months, from 110K to 60.5K in September 2026.

  6. Estimated monthly branded searches for Pardot worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are Mailchimp’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Mailchimp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • email marketing mailchimp
  • intuit mailchimp
  • Mailchimp
  • mailchimp app
  • mailchimp email
  • mailchimp email marketing
  • mailchimp email templates
  • mailchimp marketing
  • mailchimp newsletter
  • mailchimp newsletter template
  • mailchimp template
  • mailchimp templates

How the Brand Demand Index is measured

Who owns Mailchimp?

Mailchimp is owned by Intuit. Brandwave also tracks QuickBooks Live and QuickBooks Online, owned by the same company, worldwide.

Do you work for Mailchimp? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Mailchimp compete?

Mailchimp is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Campaign management platforms2nd of 829.4%Shown above
Newsletter platforms2nd of 731.7%Show ranking
Email marketing platforms1st of 838.5%Show ranking
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Is Mailchimp your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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