Brandwave

Email marketing platforms:Which brands are most popular in search?

In August 2026, Mailchimp was the most searched among email marketing platforms worldwide, with an estimated 1.1M branded searches and 40.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mailchimp40.9%
  2. Brevo22.9%
  3. Klaviyo12.2%
  4. Constant Contact9.6%
  5. MailerLite8.2%
  6. ActiveCampaign2.8%
  7. Kit1.9%
  8. Omnisend1.6%

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Share of SearchLeaderboard

Compare the brands businesses use to build email lists, send campaigns, and automate customer communication. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among email marketing platforms worldwide, by month

Share of Search by month for Mailchimp, Brevo, Klaviyo, Constant Contact, MailerLite, ActiveCampaign. The figures are in the table below the chart.

View monthly share of search table
MonthMailchimpBrevoKlaviyoConstant ContactMailerLiteActiveCampaignKitOmnisend
Oct 202547.4%16.8%9.7%11.2%7.8%3.4%2.2%1.5%
Nov 202548.8%17.4%9.9%9.4%8%2.9%2%1.6%
Dec 202545.8%20%9.4%10.8%7.5%2.8%2.3%1.5%
Jan 202649.1%17.4%9.9%9.4%8%2.9%2.1%1.3%
Feb 202645.6%19.4%11%8.6%8.9%3.3%1.8%1.4%
Mar 202647.3%20.3%9.5%8.9%7.8%3.1%1.6%1.5%
Apr 202648.9%21.4%9.9%6.3%8%2.4%1.7%1.3%
May 202643%23.2%10.9%8.3%8.7%2.8%1.6%1.4%
Jun 202642.5%22.9%10.5%10%8.5%2.6%1.8%1.4%
Jul 202640.5%25.7%11.4%7.3%9.3%2.3%1.6%1.8%
Aug 202640.9%22.9%12.2%9.6%8.2%2.8%1.9%1.6%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Mailchimp

    40.9%

    held 1st · 1.1M estimated branded searches · -5.6% vs prior month · +0.4 points

  2. 2.Brevo

    22.9%

    held 2nd · 590K estimated branded searches · -16.9% vs prior month · -2.9 points

  3. 3.Klaviyo

    12.2%

    held 3rd · 315K estimated branded searches · +0.08% vs prior month · +0.8 points

  4. 4.Constant Contact

    9.6%

    moved from 5th to 4th · 247K estimated branded searches · +22.4% vs prior month · +2.3 points

  5. 5.MailerLite

    8.2%

    moved from 4th to 5th · 211K estimated branded searches · -18% vs prior month · -1.2 points

  6. 6.ActiveCampaign

    2.8%

    held 6th · 73.5K estimated branded searches · +14.9% vs prior month · +0.5 points

  7. 7.Kit

    1.9%

    moved from 8th to 7th · 48.4K estimated branded searches · +11.2% vs prior month · +0.3 points

  8. 8.Omnisend

    1.6%

    moved from 7th to 8th · 41.1K estimated branded searches · -17.8% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among email marketing platforms worldwide?

In August 2026, Mailchimp was the most searched among email marketing platforms worldwide, with an estimated 1.1M branded searches and 40.9% estimated Share of Search within this set. Brevo is in 2nd place, 18 percentage points behind at 22.9% Share of Search.

Global email marketing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mailchimp47.4% → 40.9%49.1%Jan 202640.5%Jul 20261st
Brevo16.8% → 22.9%25.7%Jul 202616.8%Oct 20252nd
Klaviyo9.7% → 12.2%12.2%Aug 20269.4%Dec 20254th → 3rd
Constant Contact11.2% → 9.6%11.2%Oct 20256.3%Apr 20263rd → 4th
MailerLite7.8% → 8.2%9.3%Jul 20267.5%Dec 20255th
ActiveCampaign3.4% → 2.8%3.4%Oct 20252.3%Jul 20266th
Kit2.2% → 1.9%2.3%Dec 20251.6%Jul 20267th
Omnisend1.5% → 1.6%1.8%Jul 20261.3%Jan 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms worldwide decreased from 47.4% to 40.9%.
  • Across the 11 months ending August 2026, Brevo’s estimated Share of Search among email marketing platforms worldwide increased from 16.8% to 22.9%.
  • Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms worldwide increased from 9.7% to 12.2%.
  • Across the 11 months ending August 2026, Constant Contact’s estimated Share of Search among email marketing platforms worldwide decreased from 11.2% to 9.6%.
  • Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among email marketing platforms worldwide decreased from 3.4% to 2.8%.
  • Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms worldwide peaked at 49.1% in January 2026 and was lowest at 40.5% in July 2026.
  • Across the 11 months ending August 2026, Brevo’s estimated Share of Search among email marketing platforms worldwide peaked at 25.7% in July 2026 and was lowest at 16.8% in October 2025.
  • Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms worldwide peaked at 12.2% in August 2026 and was lowest at 9.4% in December 2025.
  • Across the 11 months ending August 2026, Constant Contact’s estimated Share of Search among email marketing platforms worldwide peaked at 11.2% in October 2025 and was lowest at 6.3% in April 2026.
  • Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among email marketing platforms worldwide peaked at 9.3% in July 2026 and was lowest at 7.5% in December 2025.
  • Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among email marketing platforms worldwide peaked at 3.4% in October 2025 and was lowest at 2.3% in July 2026.
  • Across the 11 months ending August 2026, Klaviyo rose from 4th to 3rd among email marketing platforms worldwide.
  • Across the 11 months ending August 2026, Constant Contact fell from 3rd to 4th among email marketing platforms worldwide.
  • Across the 11 months ending August 2026, MailerLite, Kit and Omnisend held steady: their estimated Share of Search among email marketing platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for email marketing platforms worldwide in August 2026?

  1. In August 2026, Constant Contact overtook MailerLite to rank 4th among email marketing platforms worldwide, at 9.6%.

  2. In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms worldwide, from 11.4% to 12.2%.

  3. In August 2026, ActiveCampaign gained estimated Share of Search among email marketing platforms worldwide, from 2.3% to 2.8%.

  4. In August 2026, Brevo lost estimated Share of Search among email marketing platforms worldwide, from 25.7% to 22.9%.

  5. In August 2026, MailerLite lost estimated Share of Search among email marketing platforms worldwide, from 9.3% to 8.2%.

  6. In August 2026, Kit rose from 8th to 7th among email marketing platforms worldwide.

  7. In August 2026, Omnisend fell from 7th to 8th among email marketing platforms worldwide.

  8. Estimated monthly branded searches for Mailchimp worldwide fell 32.6% over 11 measured months, from 1.6M to 1.1M in August 2026.

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