Brevo vs Klaviyo:Which is more popular by branded search?
In August 2026, Brevo had more branded searches than Klaviyo among email marketing platforms worldwide. Brevo was estimated to have 590K branded searches compared to Klaviyo’s 315K, and held a 22.9% Share of Search versus Klaviyo’s 12.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Brevo or Klaviyo?
Compare the brands businesses use to build email lists, send campaigns, and automate customer communication. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brevo, Klaviyo. The figures are in the table below the chart.
View monthly share of search table
| Month | Mailchimp | Brevo | Klaviyo | Constant Contact | MailerLite | ActiveCampaign | Kit | Omnisend |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 16.8% | 9.7% | 11.2% | 7.8% | 3.4% | 2.2% | 1.5% |
| Nov 2025 | 48.8% | 17.4% | 9.9% | 9.4% | 8% | 2.9% | 2% | 1.6% |
| Dec 2025 | 45.8% | 20% | 9.4% | 10.8% | 7.5% | 2.8% | 2.3% | 1.5% |
| Jan 2026 | 49.1% | 17.4% | 9.9% | 9.4% | 8% | 2.9% | 2.1% | 1.3% |
| Feb 2026 | 45.6% | 19.4% | 11% | 8.6% | 8.9% | 3.3% | 1.8% | 1.4% |
| Mar 2026 | 47.3% | 20.3% | 9.5% | 8.9% | 7.8% | 3.1% | 1.6% | 1.5% |
| Apr 2026 | 48.9% | 21.4% | 9.9% | 6.3% | 8% | 2.4% | 1.7% | 1.3% |
| May 2026 | 43% | 23.2% | 10.9% | 8.3% | 8.7% | 2.8% | 1.6% | 1.4% |
| Jun 2026 | 42.5% | 22.9% | 10.5% | 10% | 8.5% | 2.6% | 1.8% | 1.4% |
| Jul 2026 | 40.5% | 25.7% | 11.4% | 7.3% | 9.3% | 2.3% | 1.6% | 1.8% |
| Aug 2026 | 40.9% | 22.9% | 12.2% | 9.6% | 8.2% | 2.8% | 1.9% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Brevo and Klaviyo comparison changed over the last 12 months?
3 findings
- Brevo was ahead of Klaviyo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brevo’s estimated Share of Search among email marketing platforms worldwide moved from 16.8% to 22.9%, and its estimated monthly branded searches moved from 555K to 590K.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms worldwide moved from 9.7% to 12.2%, and its estimated monthly branded searches moved from 319K to 315K.
How did search popularity change for email marketing platforms worldwide in August 2026?
2 changes
In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms worldwide, from 11.4% to 12.2%.
In August 2026, Brevo lost estimated Share of Search among email marketing platforms worldwide, from 25.7% to 22.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Brevo’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brevo
6 branded search terms
- brevo
- brevo email automation
- brevo email marketing
- brevo email marketing software
- brevo marketing automation
- brevo.com
Klaviyo
12 branded search terms
- klaviyo
- klaviyo app
- klaviyo cost
- klaviyo crm
- klaviyo email
- klaviyo email marketing
- klaviyo marketing
- klaviyo plan
- klaviyo pricing
- klaviyo sms
- klaviyo whatsapp
- klaviyocom
Put your own brand in this comparison
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