Brandwave

How popular isMailerLite in search?

In August 2026, there were an estimated 211K branded searches for MailerLite worldwide which is down 17.8% over the last 11 months. MailerLite holds 8.2% estimated Share of Search among email marketing platforms worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mailchimp40.9%
  2. Brevo22.9%
  3. Klaviyo12.2%
  4. Constant Contact9.6%
  5. MailerLite8.2%
  6. ActiveCampaign2.8%
  7. Kit1.9%
  8. Omnisend1.6%
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Which email marketing platforms compete with MailerLite?

MailerLite against email marketing platforms worldwide, by month

Share of Search by month for Mailchimp, Brevo, Klaviyo, Constant Contact, MailerLite, ActiveCampaign. The figures are in the table below the chart.

View monthly share of search table
MonthMailchimpBrevoKlaviyoConstant ContactMailerLiteActiveCampaignKitOmnisend
Oct 202547.4%16.8%9.7%11.2%7.8%3.4%2.2%1.5%
Nov 202548.8%17.4%9.9%9.4%8%2.9%2%1.6%
Dec 202545.8%20%9.4%10.8%7.5%2.8%2.3%1.5%
Jan 202649.1%17.4%9.9%9.4%8%2.9%2.1%1.3%
Feb 202645.6%19.4%11%8.6%8.9%3.3%1.8%1.4%
Mar 202647.3%20.3%9.5%8.9%7.8%3.1%1.6%1.5%
Apr 202648.9%21.4%9.9%6.3%8%2.4%1.7%1.3%
May 202643%23.2%10.9%8.3%8.7%2.8%1.6%1.4%
Jun 202642.5%22.9%10.5%10%8.5%2.6%1.8%1.4%
Jul 202640.5%25.7%11.4%7.3%9.3%2.3%1.6%1.8%
Aug 202640.9%22.9%12.2%9.6%8.2%2.8%1.9%1.6%
Sep 2026————————

  1. 1.Mailchimp

    40.9%

    Held 1st. 1.1M estimated branded searches, -5.6% vs prior month. Share +0.4 points.

  2. 2.Brevo

    22.9%

    Held 2nd. 590K estimated branded searches, -16.9% vs prior month. Share -2.9 points.

  3. 3.Klaviyo

    12.2%

    Held 3rd. 315K estimated branded searches, +0.08% vs prior month. Share +0.8 points.

  4. 4.Constant Contact

    9.6%

    Moved from 5th to 4th. 247K estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  5. 5.MailerLite

    8.2%

    Moved from 4th to 5th. 211K estimated branded searches, -18% vs prior month. Share -1.2 points.

  6. 6.ActiveCampaign

    2.8%

    Held 6th. 73.5K estimated branded searches, +14.9% vs prior month. Share +0.5 points.

  7. 7.Kit

    1.9%

    Moved from 8th to 7th. 48.4K estimated branded searches, +11.2% vs prior month. Share +0.3 points.

  8. 8.Omnisend

    1.6%

    Moved from 7th to 8th. 41.1K estimated branded searches, -17.8% vs prior month. Share -0.2 points.

Compare search popularity between MailerLite and its closest rivals

Every comparison with MailerLite

How has branded search demand for MailerLite changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MailerLite worldwide fell from 257K to 211K.
  • Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among email marketing platforms worldwide peaked at 9.3% in July 2026 and was lowest at 7.5% in December 2025.

How did search popularity change for email marketing platforms worldwide in August 2026?

  1. In August 2026, Constant Contact overtook MailerLite to rank 4th among email marketing platforms worldwide, at 9.6%.

  2. In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms worldwide, from 11.4% to 12.2%.

  3. In August 2026, ActiveCampaign gained estimated Share of Search among email marketing platforms worldwide, from 2.3% to 2.8%.

  4. In August 2026, Brevo lost estimated Share of Search among email marketing platforms worldwide, from 25.7% to 22.9%.

  5. In August 2026, MailerLite lost estimated Share of Search among email marketing platforms worldwide, from 9.3% to 8.2%.

  6. In August 2026, Kit rose from 8th to 7th among email marketing platforms worldwide.

Where does MailerLite compete?

MailerLite is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Newsletter platforms3rd of 75.4%Show ranking
Paid newsletter platforms2nd of 57.4%Show ranking
Email marketing platforms5th of 88.2%Shown above

How is MailerLite measured?

Brandwave collects information about searches that people make online using MailerLite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • mailer lite
  • MailerLite
  • mailerlite app
  • mailerlite com
  • mailerlite email marketing
  • mailerlite free
  • mailerlite free plan
  • mailerlite landing page
  • mailerlite newsletter
  • mailerlite plans
  • mailerlite pricing
  • what is mailerlite

Do you work for MailerLite? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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