Brandwave

Instapage vs MailerLite:Which is more popular?

In September 2026, MailerLite had more branded searches than Instapage among landing page builders worldwide. MailerLite had about 246,000 branded searches, while Instapage had 3,650. MailerLite made up 7.7% of all landing page builder searches we track, and Instapage accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about landing page builders, Instapage and MailerLite each appeared in two of the five answers. Instapage and MailerLite were each mentioned first in two of the four answers that named either.

Among landing page builders worldwide in September 2026

Who do people search for more?

MailerLite, about 67 searches for every 1 for Instapage

MailerLite 246K searchesInstapage 3.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Instapage in 2 of 5MailerLite in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Instapage first in 2MailerLite first in 2

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Top landing page builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Instapage and MailerLite were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Instapage and MailerLite were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unbounce1st
  2. Leadpages2nd
  3. Framer3rd
  4. Carrd4th
  5. Wix5th
  6. Landingi6th
  7. Instapage7th
  8. MailerLite8th
  9. ClickFunnels–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Unbounce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leadpages5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Landingi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carrd3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wix2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MailerLite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instapage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickFunnels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about landing page builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Instapage or MailerLite more popular in search?

This chart shows how often people search Google for Instapage and MailerLite by name. Each line represents a brand's share of searches for all nine landing page builders we track, month by month, from English-language searches worldwide.

Instapage and MailerLite among landing page builders worldwide, by month

Share of searches by month for MailerLite, Instapage. The figures are in the table below the chart.

View monthly share of searches table
MonthWixMailerLiteCarrdClickFunnelsFramerUnbounceLeadpagesInstapageLandingi
Oct 202588.4%6.3%1.9%1.3%0.46%0.73%0.47%0.25%0.25%
Nov 202588.9%6.4%1.6%1.1%0.47%0.73%0.48%0.21%0.21%
Dec 202588.3%6.3%2.3%1%0.46%0.72%0.47%0.21%0.21%
Jan 202688.5%6.3%2.3%0.87%0.47%0.6%0.48%0.21%0.17%
Feb 202688.6%6.3%2.3%0.87%0.47%0.6%0.46%0.18%0.17%
Mar 202689%6.3%1.9%0.87%0.57%0.6%0.41%0.18%0.17%
Apr 202689.1%6.4%1.9%0.72%0.58%0.6%0.39%0.14%0.14%
May 202689.3%6.4%1.9%0.72%0.58%0.5%0.33%0.14%0.11%
Jun 202687.5%7.6%2.3%0.7%0.69%0.59%0.33%0.17%0.11%
Jul 202687.6%7.7%2.3%0.7%0.69%0.52%0.27%0.14%0.11%
Aug 202688.9%6.4%2.3%0.72%0.7%0.49%0.27%0.14%0.11%
Sep 202688%7.7%1.9%0.7%0.69%0.49%0.28%0.11%0.11%

How has the Instapage and MailerLite comparison changed over the last 12 months?

3 findings
  • MailerLite was ahead of Instapage in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Instapage’s share of searches among landing page builders worldwide moved from 0.25% to 0.11%, and its estimated monthly branded searches moved from 10K to 3.6K.
  • Across the 12 months ending September 2026, MailerLite’s share of searches among landing page builders worldwide moved from 6.3% to 7.7%, and its estimated monthly branded searches moved from 247K to 246K.

How did search popularity change for landing page builders worldwide in September 2026?

2 changes

  1. In September 2026, MailerLite gained share of searches among landing page builders worldwide, from 6.4% to 7.7%.

  2. Estimated monthly branded searches for Instapage worldwide fell 63.4% over 12 measured months, from 10K to 3.6K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Instapage’s and MailerLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Instapage

2 branded search terms

  • instapage
  • instapage landing page

MailerLite

4 branded search terms

  • mailer lite
  • MailerLite
  • mailerlite app
  • mailerlite landing page

How the Brand Demand Index is measured

Other head-to-heads among landing page builders

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