Brandwave

Landing page builders:Which brands are most popular in search?

In August 2026, Carrd was the most searched among landing page builders worldwide, with an estimated 76.9K branded searches and 58.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Carrd58.4%
  2. ClickFunnels17.3%
  3. Unbounce11.7%
  4. Leadpages6.5%
  5. Instapage3.4%
  6. Landingi2.7%

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Share of SearchLeaderboard

Tools for publishing campaign landing pages, lead capture, and conversion-focused web experiences. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among landing page builders worldwide, by month

Share of Search by month for Carrd, ClickFunnels, Unbounce, Leadpages, Instapage, Landingi. The figures are in the table below the chart.

View monthly share of search table
MonthCarrdClickFunnelsUnbounceLeadpagesInstapageLandingi
Oct 202539.4%26%14.7%9.6%5.2%5.2%
Nov 202537.4%24.7%16.9%11.1%4.9%4.9%
Dec 202547.3%20.7%14.4%9.3%4.1%4.1%
Jan 202651%18.2%12.7%10%4.4%3.6%
Feb 202651.3%18.5%12.9%9.8%3.9%3.7%
Mar 202647.5%20.5%14.2%9.7%4.2%4%
Apr 202650.5%17.9%14.9%9.7%3.5%3.5%
May 202653.7%18.4%12.9%8.4%3.7%2.9%
Jun 202656.4%16.1%13.6%7.5%3.9%2.6%
Jul 202658.7%16.6%12.4%6.3%3.3%2.7%
Aug 202658.4%17.3%11.7%6.5%3.4%2.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Carrd

    58.4%

    held 1st · 76.9K estimated branded searches · -3.1% vs prior month · -0.3 points

  2. 2.ClickFunnels

    17.3%

    held 2nd · 22.8K estimated branded searches · +1.2% vs prior month · +0.6 points

  3. 3.Unbounce

    11.7%

    held 3rd · 15.4K estimated branded searches · -7.8% vs prior month · -0.7 points

  4. 4.Leadpages

    6.5%

    held 4th · 8.5K estimated branded searches · -0.12% vs prior month · +0.2 points

  5. 5.Instapage

    3.4%

    held 5th · 4.5K estimated branded searches · +0.9% vs prior month · +0.1 points

  6. 6.Landingi

    2.7%

    held 6th · 3.6K estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among landing page builders worldwide?

In August 2026, Carrd was the most searched among landing page builders worldwide, with an estimated 76.9K branded searches and 58.4% estimated Share of Search within this set. ClickFunnels is in 2nd place, 41.1 percentage points behind at 17.3% Share of Search.

Global landing page builders, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Carrd39.4% → 58.4%58.7%Jul 202637.4%Nov 20251st
ClickFunnels26% → 17.3%26%Oct 202516.1%Jun 20262nd
Unbounce14.7% → 11.7%16.9%Nov 202511.7%Aug 20263rd
Leadpages9.6% → 6.5%11.1%Nov 20256.3%Jul 20264th
Instapage5.2% → 3.4%5.2%Oct 20253.3%Jul 20265th
Landingi5.2% → 2.7%5.2%Oct 20252.6%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Carrd’s estimated Share of Search among landing page builders worldwide increased from 39.4% to 58.4%.
  • Across the 11 months ending August 2026, ClickFunnels’ estimated Share of Search among landing page builders worldwide decreased from 26% to 17.3%.
  • Across the 11 months ending August 2026, Unbounce’s estimated Share of Search among landing page builders worldwide decreased from 14.7% to 11.7%.
  • Across the 11 months ending August 2026, Leadpages’ estimated Share of Search among landing page builders worldwide decreased from 9.6% to 6.5%.
  • Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders worldwide decreased from 5.2% to 3.4%.
  • Across the 11 months ending August 2026, Landingi’s estimated Share of Search among landing page builders worldwide decreased from 5.2% to 2.7%.
  • Across the 11 months ending August 2026, Carrd’s estimated Share of Search among landing page builders worldwide peaked at 58.7% in July 2026 and was lowest at 37.4% in November 2025.
  • Across the 11 months ending August 2026, ClickFunnels’ estimated Share of Search among landing page builders worldwide peaked at 26% in October 2025 and was lowest at 16.1% in June 2026.
  • Across the 11 months ending August 2026, Unbounce’s estimated Share of Search among landing page builders worldwide peaked at 16.9% in November 2025 and was lowest at 11.7% in August 2026.
  • Across the 11 months ending August 2026, Leadpages’ estimated Share of Search among landing page builders worldwide peaked at 11.1% in November 2025 and was lowest at 6.3% in July 2026.
  • Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders worldwide peaked at 5.2% in October 2025 and was lowest at 3.3% in July 2026.
  • Across the 11 months ending August 2026, Landingi’s estimated Share of Search among landing page builders worldwide peaked at 5.2% in October 2025 and was lowest at 2.6% in June 2026.

How did search popularity change for landing page builders worldwide in August 2026?

  1. In August 2026, ClickFunnels gained estimated Share of Search among landing page builders worldwide, from 16.6% to 17.3%.

  2. In August 2026, Unbounce lost estimated Share of Search among landing page builders worldwide, from 12.4% to 11.7%.

  3. Estimated monthly branded searches for Landingi worldwide fell 63.7% over 11 measured months, from 9.9K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Instapage worldwide fell 55% over 11 measured months, from 10K to 4.5K in August 2026.

  5. Estimated monthly branded searches for Leadpages worldwide fell 53.8% over 11 measured months, from 18.5K to 8.5K in August 2026.

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