Brandwave

Framer vs Leadpages:Which is more popular?

In September 2026, Framer had more branded searches than Leadpages among landing page builders worldwide. Framer had about 22,200 branded searches, while Leadpages had 9,030. Framer made up 0.69% of all landing page builder searches we track, and Leadpages accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about landing page builders, Leadpages appeared in all five answers and Framer in two. Leadpages was mentioned before Framer in three out of five answers.

Among landing page builders worldwide in September 2026

Who do people search for more?

Framer, about 2 searches for every 1 for Leadpages

Framer 22.2K searchesLeadpages 9K searches

Who does AI mention more?

Leadpages, mentioned in every answer we collected

Leadpages in 5 of 5Framer in 2 of 5

Who does AI recommend more?

Leadpages, named ahead of Framer in 3 of 5 answers

Leadpages first in 3Framer first in 2

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Top landing page builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Leadpages appeared in all five answers. Framer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Leadpages was listed before Framer in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unbounce1st
  2. Leadpages2nd
  3. Framer3rd
  4. Carrd4th
  5. Wix5th
  6. Landingi6th
  7. Instapage7th
  8. MailerLite8th
  9. ClickFunnels–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Unbounce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leadpages5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Landingi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carrd3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wix2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MailerLite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instapage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickFunnels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about landing page builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Framer or Leadpages more popular in search?

This chart shows how often people search Google for Framer and Leadpages by name. Each line represents a brand's share of searches for all nine landing page builders we track, month by month, from English-language searches worldwide.

Framer and Leadpages among landing page builders worldwide, by month

Share of searches by month for Framer, Leadpages. The figures are in the table below the chart.

View monthly share of searches table
MonthWixMailerLiteCarrdClickFunnelsFramerUnbounceLeadpagesInstapageLandingi
Oct 202588.4%6.3%1.9%1.3%0.46%0.73%0.47%0.25%0.25%
Nov 202588.9%6.4%1.6%1.1%0.47%0.73%0.48%0.21%0.21%
Dec 202588.3%6.3%2.3%1%0.46%0.72%0.47%0.21%0.21%
Jan 202688.5%6.3%2.3%0.87%0.47%0.6%0.48%0.21%0.17%
Feb 202688.6%6.3%2.3%0.87%0.47%0.6%0.46%0.18%0.17%
Mar 202689%6.3%1.9%0.87%0.57%0.6%0.41%0.18%0.17%
Apr 202689.1%6.4%1.9%0.72%0.58%0.6%0.39%0.14%0.14%
May 202689.3%6.4%1.9%0.72%0.58%0.5%0.33%0.14%0.11%
Jun 202687.5%7.6%2.3%0.7%0.69%0.59%0.33%0.17%0.11%
Jul 202687.6%7.7%2.3%0.7%0.69%0.52%0.27%0.14%0.11%
Aug 202688.9%6.4%2.3%0.72%0.7%0.49%0.27%0.14%0.11%
Sep 202688%7.7%1.9%0.7%0.69%0.49%0.28%0.11%0.11%

How has the Framer and Leadpages comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Framer took it in February 2026.
  • Across the 12 months ending September 2026, Framer’s share of searches among landing page builders worldwide moved from 0.46% to 0.69%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Leadpages’ share of searches among landing page builders worldwide moved from 0.47% to 0.28%, and its estimated monthly branded searches moved from 18.5K to 9K.

How did search popularity change for landing page builders worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Framer worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  2. Estimated monthly branded searches for Leadpages worldwide fell 51.2% over 12 measured months, from 18.5K to 9K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Framer’s and Leadpages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Framer

1 branded search term

  • framer website

Leadpages

3 branded search terms

  • lead pages
  • leadpages
  • leadpages landing page

How the Brand Demand Index is measured

Other head-to-heads among landing page builders

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