Brandwave

How popular isWix?

In September 2026, people searched for Wix by name about 2.9 million times worldwide, an 18.2% decrease from the previous year. These searches made up 88% of all global landing page builder searches, placing Wix first out of nine builders. When we asked both ChatGPT and Google AI Overviews about landing page builders, Wix appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Wix is the most searched of 9 competitors and the fifth most recommended in AI answers.

  1. WixShare of searches 88%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. MailerLiteShare of searches 7.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  3. CarrdShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. ClickFunnelsShare of searches 0.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FramerShare of searches 0.69%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top landing page builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wix was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Wix is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unbounce1st
  2. Leadpages2nd
  3. Framer3rd
  4. Carrd4th
  5. Wix5th
  6. Landingi6th
  7. Instapage7th
  8. MailerLite8th
  9. ClickFunnels–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Unbounce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leadpages5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Landingi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carrd3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wix2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MailerLite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instapage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickFunnels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about landing page builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which landing page builders compete with Wix?

Wix against landing page builders worldwide, by month

Share of searches by month for Wix, MailerLite. The figures are in the table below the chart.

View monthly share of searches table
MonthWixMailerLiteCarrdClickFunnelsFramerUnbounceLeadpagesInstapageLandingi
Oct 202588.4%6.3%1.9%1.3%0.46%0.73%0.47%0.25%0.25%
Nov 202588.9%6.4%1.6%1.1%0.47%0.73%0.48%0.21%0.21%
Dec 202588.3%6.3%2.3%1%0.46%0.72%0.47%0.21%0.21%
Jan 202688.5%6.3%2.3%0.87%0.47%0.6%0.48%0.21%0.17%
Feb 202688.6%6.3%2.3%0.87%0.47%0.6%0.46%0.18%0.17%
Mar 202689%6.3%1.9%0.87%0.57%0.6%0.41%0.18%0.17%
Apr 202689.1%6.4%1.9%0.72%0.58%0.6%0.39%0.14%0.14%
May 202689.3%6.4%1.9%0.72%0.58%0.5%0.33%0.14%0.11%
Jun 202687.5%7.6%2.3%0.7%0.69%0.59%0.33%0.17%0.11%
Jul 202687.6%7.7%2.3%0.7%0.69%0.52%0.27%0.14%0.11%
Aug 202688.9%6.4%2.3%0.72%0.7%0.49%0.27%0.14%0.11%
Sep 202688%7.7%1.9%0.7%0.69%0.49%0.28%0.11%0.11%

  1. 1.Wix

    88%

    Held 1st. 2.8M estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.MailerLite

    7.7%

    Held 2nd. 246K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  3. 3.Carrd

    1.9%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  4. 4.ClickFunnels

    0.7%

    Held 4th. 22.5K estimated branded searches, -1.2% vs prior month. Share 0 points.

  5. 5.Framer

    0.69%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Unbounce

    0.49%

    Held 6th. 15.5K estimated branded searches, +0.84% vs prior month. Share 0 points.

  7. 7.Leadpages

    0.28%

    Held 7th. 9K estimated branded searches, +5.7% vs prior month. Share 0 points.

  8. 8.Instapage

    0.11%

    Held 8th. 3.6K estimated branded searches, -18.7% vs prior month. Share 0 points.

  9. 9.Landingi

    0.11%

    Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wix and its closest rivals

Every comparison with Wix

46 comparisons

How has branded search demand for Wix changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wix worldwide fell from 3.5M to 2.9M.
  • Across the 12 months ending September 2026, Wix’s share of searches among landing page builders worldwide peaked at 89.3% in May 2026 and was lowest at 87.5% in June 2026.

How did search popularity change for landing page builders worldwide in September 2026?

6 changes

  1. In September 2026, MailerLite gained share of searches among landing page builders worldwide, from 6.4% to 7.7%.

  2. In September 2026, Wix lost share of searches among landing page builders worldwide, from 88.9% to 88%.

  3. Estimated monthly branded searches for Framer worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  4. Estimated monthly branded searches for Landingi worldwide fell 63.7% over 12 measured months, from 9.9K to 3.6K in September 2026.

  5. Estimated monthly branded searches for Instapage worldwide fell 63.4% over 12 measured months, from 10K to 3.6K in September 2026.

  6. Estimated monthly branded searches for ClickFunnels worldwide fell 55.1% over 12 measured months, from 50K to 22.5K in September 2026.

How are Wix’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Wix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wix
  • wix ai
  • wix ai website builder
  • wix studio

Do you work for Wix? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wix compete?

Wix is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website builders4th of 814.8%Show ranking
Visual website building platforms2nd of 1224.9%Show ranking
Blog hosting platforms1st of 727.8%Show ranking
Ecommerce platforms2nd of 1328.9%Show ranking
Content management systems1st of 1058.9%Show ranking
Landing page builders1st of 988%Shown above
AI website builders3rd of 917.8%Show ranking
Creator with pink hair and a pink jacket

Is Wix your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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