Brandwave

Sitecore vs Wix:Which is searched more?

In September 2026, Wix had more branded searches than Sitecore among content management systems worldwide. Wix had about 2.8 million branded searches, while Sitecore had 19,400. Wix made up 58.9% of all content management system searches we track, and Sitecore accounted for 0.41%. These are worldwide searches for English-language branded terms.

Share of searches among content management systems worldwide in September 2026Is Sitecore or Wix more popular in search?
Sitecore0.41%19.4K searches
vs
Wix58.9%2.8M searches

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Is Sitecore or Wix more popular in search?

Compare the systems websites publish content through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sitecore and Wix among content management systems worldwide, by month

Share of searches by month for Wix, Sitecore. The figures are in the table below the chart.

View monthly share of searches table
MonthWixWordPressWebflowDrupalContentfulJoomlaUmbracoSanitySitecoreTYPO3
Oct 202553.1%34.8%7.1%1.4%0.93%1.1%0.48%0.28%0.44%0.37%
Nov 202557%30.7%7.7%1.2%0.82%1%0.51%0.26%0.39%0.39%
Dec 202552.4%34.3%8.6%1.1%0.92%1.1%0.46%0.29%0.36%0.36%
Jan 202655.8%30.2%9.2%1.2%0.98%0.98%0.5%0.31%0.39%0.39%
Feb 202656.7%31%7.7%1.2%0.82%1%0.43%0.37%0.4%0.39%
Mar 202656.4%30.8%7.6%1.2%0.99%1.2%0.51%0.45%0.39%0.39%
Apr 202656.9%30.9%7.7%1%0.82%1%0.43%0.46%0.4%0.33%
May 202661.1%27.4%6.8%1.3%0.88%0.88%0.46%0.49%0.35%0.34%
Jun 202656.1%30.5%7.6%1.2%1.5%1.2%0.51%0.55%0.47%0.38%
Jul 202660.8%27.2%6.8%1.3%0.88%1.1%0.47%0.58%0.43%0.41%
Aug 202661.1%27.6%6.7%1.1%0.88%0.88%0.54%0.49%0.42%0.34%
Sep 202658.9%26.4%9.6%1.3%1%1%0.54%0.47%0.41%0.4%

How has the Sitecore and Wix comparison changed over the last 12 months?

3 findings
  • Wix was ahead of Sitecore in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sitecore’s share of searches among content management systems worldwide moved from 0.44% to 0.41%, and its estimated monthly branded searches moved from 29K to 19.4K.
  • Across the 12 months ending September 2026, Wix’s share of searches among content management systems worldwide moved from 53.1% to 58.9%, and its estimated monthly branded searches moved from 3.5M to 2.8M.

How did search popularity change for content management systems worldwide in September 2026?

2 changes
  1. In September 2026, Wix lost share of searches among content management systems worldwide, from 61.1% to 58.9%.

  2. Estimated monthly branded searches for Sitecore worldwide fell 33.1% over 12 measured months, from 29K to 19.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sitecore’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sitecore

2 branded search terms

  • sitecore
  • sitecore cms

Wix

2 branded search terms

  • wix
  • wix studio

How the Brand Demand Index is measured

Other head-to-heads among content management systems

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