Brandwave

Content management systems:Which brands are most popular in search?

In August 2026, WordPress was the most searched among content management systems worldwide, with an estimated 1.4M branded searches and 89.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. WordPress89.6%
  2. Drupal3.2%
  3. Contentful3%
  4. Joomla2.6%
  5. Sanity1.5%

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Share of SearchLeaderboard

Compare the systems websites publish content through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among content management systems worldwide, by month

Share of Search by month for WordPress, Drupal, Contentful, Joomla. The figures are in the table below the chart.

View monthly share of search table
MonthWordPressDrupalContentfulJoomlaSanity
Oct 202590.5%3.4%2.5%2.8%0.72%
Nov 202590.6%3.4%2.5%2.8%0.75%
Dec 202591.1%2.8%2.5%2.8%0.75%
Jan 202690.1%3.3%3%2.7%0.9%
Feb 202690.3%3.3%2.6%2.7%1.1%
Mar 202689.1%3.3%3.1%3.3%1.3%
Apr 202690.6%2.7%2.6%2.7%1.3%
May 202688.7%4%3.1%2.7%1.6%
Jun 202687.7%3.2%4.4%3.2%1.5%
Jul 202688.1%3.9%3.1%3.2%1.8%
Aug 202689.6%3.2%3%2.6%1.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.WordPress

    89.6%

    Held 1st. 1.4M estimated branded searches, +0.65% vs prior month. Share +1.5 points.

  2. 2.Drupal

    3.2%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  3. 3.Contentful

    3%

    Moved from 4th to 3rd. 47K estimated branded searches, -3.7% vs prior month. Share -0.1 points.

  4. 4.Joomla

    2.6%

    Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Sanity

    1.5%

    Held 5th. 23.5K estimated branded searches, -14.9% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among content management systems worldwide?

In August 2026, WordPress was the most searched among content management systems worldwide, with an estimated 1.4M branded searches and 89.6% estimated Share of Search within this set. Drupal is in 2nd place, 86.4 percentage points behind at 3.2% Share of Search.

Global content management systems, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
WordPress90.5% → 89.6%91.1%Dec 202587.7%Jun 20261st
Drupal3.4% → 3.2%4%May 20262.7%Apr 20262nd
Contentful2.5% → 3%4.4%Jun 20262.5%Nov 20254th → 3rd
Joomla2.8% → 2.6%3.3%Mar 20262.6%Aug 20263rd → 4th
Sanity0.72% → 1.5%1.8%Jul 20260.72%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, WordPress’ estimated Share of Search among content management systems worldwide decreased from 90.5% to 89.6%.
  • Across the 11 months ending August 2026, Contentful’s estimated Share of Search among content management systems worldwide increased from 2.5% to 3%.
  • Across the 11 months ending August 2026, Sanity’s estimated Share of Search among content management systems worldwide increased from 0.72% to 1.5%.
  • Across the 11 months ending August 2026, WordPress’ estimated Share of Search among content management systems worldwide peaked at 91.1% in December 2025 and was lowest at 87.7% in June 2026.
  • Across the 11 months ending August 2026, Drupal’s estimated Share of Search among content management systems worldwide peaked at 4% in May 2026 and was lowest at 2.7% in April 2026.
  • Across the 11 months ending August 2026, Contentful’s estimated Share of Search among content management systems worldwide peaked at 4.4% in June 2026 and was lowest at 2.5% in November 2025.
  • Across the 11 months ending August 2026, Sanity’s estimated Share of Search among content management systems worldwide peaked at 1.8% in July 2026 and was lowest at 0.72% in October 2025.
  • Across the 11 months ending August 2026, Contentful rose from 4th to 3rd among content management systems worldwide.
  • Across the 11 months ending August 2026, Joomla fell from 3rd to 4th among content management systems worldwide.
  • Across the 11 months ending August 2026, Drupal held steady: its estimated Share of Search among content management systems worldwide moved less than 0.5 percentage points.

How did search popularity change for content management systems worldwide in August 2026?

  1. In August 2026, WordPress gained estimated Share of Search among content management systems worldwide, from 88.1% to 89.6%.

  2. In August 2026, Drupal lost estimated Share of Search among content management systems worldwide, from 3.9% to 3.2%.

  3. In August 2026, Joomla lost estimated Share of Search among content management systems worldwide, from 3.2% to 2.6%.

  4. In August 2026, Contentful rose from 4th to 3rd among content management systems worldwide.

  5. Estimated monthly branded searches for Sanity worldwide rose 23.7% over 11 measured months, from 19K to 23.5K in August 2026.

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