Brandwave

How popular isUmbraco?

In September 2026, people searched for Umbraco by name about 25,800 times worldwide, an 18.1% decrease from the previous year. These searches made up 0.54% of all global content management system searches, placing Umbraco seventh out of ten systems. When we asked both ChatGPT and Google AI Overviews about content management systems, Umbraco did not appear in any of the answers.

Search and AI answers in September 2026

Umbraco is the seventh most searched of 10 competitors and not listed in any AI answer.

  1. WixShare of searches 58.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. WordPressShare of searches 26.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. WebflowShare of searches 9.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. DrupalShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. UmbracoShare of searches 0.54%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top content management systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Umbraco did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WordPress1st
  2. Webflow2nd
  3. Wix3rd
  4. Drupal4th
  5. Contentful5th
  6. Sanity6th
  7. Joomla7th
  8. Umbraco–
  9. Sitecore–
  10. TYPO3–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WordPress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Drupal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webflow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sanity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joomla1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umbraco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitecore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TYPO30 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content management systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which content management systems compete with Umbraco?

Umbraco against content management systems worldwide, by month

Share of searches by month for Wix, WordPress, Webflow, Umbraco. The figures are in the table below the chart.

View monthly share of searches table
MonthWixWordPressWebflowDrupalContentfulJoomlaUmbracoSanitySitecoreTYPO3
Oct 202553.1%34.8%7.1%1.4%0.93%1.1%0.48%0.28%0.44%0.37%
Nov 202557%30.7%7.7%1.2%0.82%1%0.51%0.26%0.39%0.39%
Dec 202552.4%34.3%8.6%1.1%0.92%1.1%0.46%0.29%0.36%0.36%
Jan 202655.8%30.2%9.2%1.2%0.98%0.98%0.5%0.31%0.39%0.39%
Feb 202656.7%31%7.7%1.2%0.82%1%0.43%0.37%0.4%0.39%
Mar 202656.4%30.8%7.6%1.2%0.99%1.2%0.51%0.45%0.39%0.39%
Apr 202656.9%30.9%7.7%1%0.82%1%0.43%0.46%0.4%0.33%
May 202661.1%27.4%6.8%1.3%0.88%0.88%0.46%0.49%0.35%0.34%
Jun 202656.1%30.5%7.6%1.2%1.5%1.2%0.51%0.55%0.47%0.38%
Jul 202660.8%27.2%6.8%1.3%0.88%1.1%0.47%0.58%0.43%0.41%
Aug 202661.1%27.6%6.7%1.1%0.88%0.88%0.54%0.49%0.42%0.34%
Sep 202658.9%26.4%9.6%1.3%1%1%0.54%0.47%0.41%0.4%

  1. 1.Wix

    58.9%

    Held 1st. 2.8M estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.WordPress

    26.4%

    Held 2nd. 1.3M estimated branded searches, -0.71% vs prior month. Share -1.2 points.

  3. 3.Webflow

    9.6%

    Held 3rd. 461K estimated branded searches, +48.1% vs prior month. Share +2.9 points.

  4. 4.Drupal

    1.3%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Contentful

    1%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Joomla

    1%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  7. 7.Umbraco

    0.54%

    Held 7th. 25.8K estimated branded searches, +2.8% vs prior month. Share 0 points.

  8. 8.Sanity

    0.47%

    Held 8th. 22.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Sitecore

    0.41%

    Held 9th. 19.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.TYPO3

    0.4%

    Held 10th. 19.1K estimated branded searches, +20.9% vs prior month. Share +0.1 points.

Compare popularity between Umbraco and its closest rivals

Every comparison with Umbraco

9 comparisons

How has branded search demand for Umbraco changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Umbraco worldwide fell from 31.5K to 25.8K.
  • Across the 12 months ending September 2026, Umbraco’s share of searches among content management systems worldwide held steady, from 0.48% to 0.54%.

How did search popularity change for content management systems worldwide in September 2026?

6 changes

  1. In September 2026, Webflow gained share of searches among content management systems worldwide, from 6.7% to 9.6%.

  2. In September 2026, Wix lost share of searches among content management systems worldwide, from 61.1% to 58.9%.

  3. In September 2026, WordPress lost share of searches among content management systems worldwide, from 27.6% to 26.4%.

  4. Estimated monthly branded searches for Sanity worldwide rose 22.3% over 12 measured months, from 18.4K to 22.5K in September 2026.

  5. Estimated monthly branded searches for Drupal worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  6. Estimated monthly branded searches for Joomla worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

How are Umbraco’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Umbraco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • umbraco
  • umbraco cms

Do you work for Umbraco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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