How popular isContentful in search?
In August 2026, there were an estimated 47K branded searches for Contentful worldwide which is down 28.5% over the last 11 months. Contentful holds 3% estimated Share of Search among content management systems worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which content management systems compete with Contentful?
Share of Search by month for WordPress, Drupal, Contentful, Joomla. The figures are in the table below the chart.
View monthly share of search table
| Month | WordPress | Drupal | Contentful | Joomla | Sanity |
|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 3.4% | 2.5% | 2.8% | 0.72% |
| Nov 2025 | 90.6% | 3.4% | 2.5% | 2.8% | 0.75% |
| Dec 2025 | 91.1% | 2.8% | 2.5% | 2.8% | 0.75% |
| Jan 2026 | 90.1% | 3.3% | 3% | 2.7% | 0.9% |
| Feb 2026 | 90.3% | 3.3% | 2.6% | 2.7% | 1.1% |
| Mar 2026 | 89.1% | 3.3% | 3.1% | 3.3% | 1.3% |
| Apr 2026 | 90.6% | 2.7% | 2.6% | 2.7% | 1.3% |
| May 2026 | 88.7% | 4% | 3.1% | 2.7% | 1.6% |
| Jun 2026 | 87.7% | 3.2% | 4.4% | 3.2% | 1.5% |
| Jul 2026 | 88.1% | 3.9% | 3.1% | 3.2% | 1.8% |
| Aug 2026 | 89.6% | 3.2% | 3% | 2.6% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.6% | 1.4M | +0.65% | +1.5 points | |
| 2, held 2nd | 3.2% | 49.5K | -18.2% | -0.7 points | |
| 3, moved from 4th to 3rd | 3% | 47K | -3.7% | -0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 2.6% | 40.5K | -18.2% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.5% | 23.5K | -14.9% | -0.2 points |
89.6%
Held 1st. 1.4M estimated branded searches, +0.65% vs prior month. Share +1.5 points.
2.
Drupal
3.2%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
3%
Moved from 4th to 3rd. 47K estimated branded searches, -3.7% vs prior month. Share -0.1 points.
4.
Joomla2.6%
Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
5.
Sanity1.5%
Held 5th. 23.5K estimated branded searches, -14.9% vs prior month. Share -0.2 points.
Compare search popularity between Contentful and its closest rivals
How has branded search demand for Contentful changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Contentful worldwide fell from 65.8K to 47K.
- Across the 11 months ending August 2026, Contentful’s estimated Share of Search among content management systems worldwide increased from 2.5% to 3%.
- Across the 11 months ending August 2026, Contentful’s estimated Share of Search among content management systems worldwide peaked at 4.4% in June 2026 and was lowest at 2.5% in November 2025.
- Across the 11 months ending August 2026, Contentful rose from 4th to 3rd among content management systems worldwide.
How did search popularity change for content management systems worldwide in August 2026?
5 changes
In August 2026, WordPress gained estimated Share of Search among content management systems worldwide, from 88.1% to 89.6%.
In August 2026, Drupal lost estimated Share of Search among content management systems worldwide, from 3.9% to 3.2%.
In August 2026, Joomla lost estimated Share of Search among content management systems worldwide, from 3.2% to 2.6%.
In August 2026, Contentful rose from 4th to 3rd among content management systems worldwide.
Estimated monthly branded searches for Sanity worldwide rose 23.7% over 11 measured months, from 19K to 23.5K in August 2026.
Where does Contentful compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Content management systems | 3rd of 5 | 3% | Shown above |
| Headless CMS platforms | 3rd of 8 | 17.1% | Show ranking |
| Headless CMS | 3rd of 6 | 22.2% | Show ranking |
How is Contentful measured?
Brandwave collects information about searches that people make online using Contentful’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- contentful
- contentful cms
- contentful headless cms
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Is Contentful your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.