Contentful vs Drupal:Which is more popular by branded search?
In August 2026, Contentful and Drupal were level on Share of Search among content management systems worldwide, with an estimated 47K versus 49.5K branded searches, at 3% and 3.2% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Contentful or Drupal?
Compare the systems websites publish content through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Drupal, Contentful. The figures are in the table below the chart.
View monthly share of search table
| Month | WordPress | Drupal | Contentful | Joomla | Sanity |
|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 3.4% | 2.5% | 2.8% | 0.72% |
| Nov 2025 | 90.6% | 3.4% | 2.5% | 2.8% | 0.75% |
| Dec 2025 | 91.1% | 2.8% | 2.5% | 2.8% | 0.75% |
| Jan 2026 | 90.1% | 3.3% | 3% | 2.7% | 0.9% |
| Feb 2026 | 90.3% | 3.3% | 2.6% | 2.7% | 1.1% |
| Mar 2026 | 89.1% | 3.3% | 3.1% | 3.3% | 1.3% |
| Apr 2026 | 90.6% | 2.7% | 2.6% | 2.7% | 1.3% |
| May 2026 | 88.7% | 4% | 3.1% | 2.7% | 1.6% |
| Jun 2026 | 87.7% | 3.2% | 4.4% | 3.2% | 1.5% |
| Jul 2026 | 88.1% | 3.9% | 3.1% | 3.2% | 1.8% |
| Aug 2026 | 89.6% | 3.2% | 3% | 2.6% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Contentful and Drupal comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Contentful took it in June 2026, Drupal took it in July 2026.
- Across the 11 months ending August 2026, Contentful’s estimated Share of Search among content management systems worldwide moved from 2.5% to 3%, and its estimated monthly branded searches moved from 65.8K to 47K.
- Across the 11 months ending August 2026, Drupal’s estimated Share of Search among content management systems worldwide moved from 3.4% to 3.2%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
How did search popularity change for content management systems worldwide in August 2026?
2 changes
In August 2026, Drupal lost estimated Share of Search among content management systems worldwide, from 3.9% to 3.2%.

In August 2026, Contentful rose from 4th to 3rd among content management systems worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Contentful’s and Drupal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Contentful
3 branded search terms
- contentful
- contentful cms
- contentful headless cms
Drupal
1 branded search term
- drupal

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.