Brandwave

How popular isWebflow?

In September 2026, people searched for Webflow by name about 461,000 times worldwide, about the same as the previous year. These searches made up 9.6% of all global content management system searches, placing Webflow third out of ten systems. When we asked both ChatGPT and Google AI Overviews about content management systems, Webflow appeared in four of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Webflow is the third most searched of 10 competitors and the second most recommended in AI answers.

  1. WixShare of searches 58.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. WordPressShare of searches 26.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. WebflowShare of searches 9.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. DrupalShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. ContentfulShare of searches 1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top content management systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Webflow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Webflow is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WordPress1st
  2. Webflow2nd
  3. Wix3rd
  4. Drupal4th
  5. Contentful5th
  6. Sanity6th
  7. Joomla7th
  8. Umbraco–
  9. Sitecore–
  10. TYPO3–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WordPress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Drupal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webflow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sanity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joomla1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umbraco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitecore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TYPO30 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content management systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which content management systems compete with Webflow?

Webflow against content management systems worldwide, by month

Share of searches by month for Wix, WordPress, Webflow. The figures are in the table below the chart.

View monthly share of searches table
MonthWixWordPressWebflowDrupalContentfulJoomlaUmbracoSanitySitecoreTYPO3
Oct 202553.1%34.8%7.1%1.4%0.93%1.1%0.48%0.28%0.44%0.37%
Nov 202557%30.7%7.7%1.2%0.82%1%0.51%0.26%0.39%0.39%
Dec 202552.4%34.3%8.6%1.1%0.92%1.1%0.46%0.29%0.36%0.36%
Jan 202655.8%30.2%9.2%1.2%0.98%0.98%0.5%0.31%0.39%0.39%
Feb 202656.7%31%7.7%1.2%0.82%1%0.43%0.37%0.4%0.39%
Mar 202656.4%30.8%7.6%1.2%0.99%1.2%0.51%0.45%0.39%0.39%
Apr 202656.9%30.9%7.7%1%0.82%1%0.43%0.46%0.4%0.33%
May 202661.1%27.4%6.8%1.3%0.88%0.88%0.46%0.49%0.35%0.34%
Jun 202656.1%30.5%7.6%1.2%1.5%1.2%0.51%0.55%0.47%0.38%
Jul 202660.8%27.2%6.8%1.3%0.88%1.1%0.47%0.58%0.43%0.41%
Aug 202661.1%27.6%6.7%1.1%0.88%0.88%0.54%0.49%0.42%0.34%
Sep 202658.9%26.4%9.6%1.3%1%1%0.54%0.47%0.41%0.4%

  1. 1.Wix

    58.9%

    Held 1st. 2.8M estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.WordPress

    26.4%

    Held 2nd. 1.3M estimated branded searches, -0.71% vs prior month. Share -1.2 points.

  3. 3.Webflow

    9.6%

    Held 3rd. 461K estimated branded searches, +48.1% vs prior month. Share +2.9 points.

  4. 4.Drupal

    1.3%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Contentful

    1%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Joomla

    1%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  7. 7.Umbraco

    0.54%

    Held 7th. 25.8K estimated branded searches, +2.8% vs prior month. Share 0 points.

  8. 8.Sanity

    0.47%

    Held 8th. 22.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Sitecore

    0.41%

    Held 9th. 19.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.TYPO3

    0.4%

    Held 10th. 19.1K estimated branded searches, +20.9% vs prior month. Share +0.1 points.

Compare popularity between Webflow and its closest rivals

Every comparison with Webflow

26 comparisons

How has branded search demand for Webflow changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Webflow worldwide held steady, from 466K to 461K.
  • Across the 12 months ending September 2026, Webflow’s share of searches among content management systems worldwide increased from 7.1% to 9.6%.
  • Across the 12 months ending September 2026, Webflow’s share of searches among content management systems worldwide peaked at 9.6% in September 2026 and was lowest at 6.7% in August 2026.

How did search popularity change for content management systems worldwide in September 2026?

6 changes

  1. In September 2026, Webflow gained share of searches among content management systems worldwide, from 6.7% to 9.6%.

  2. In September 2026, Wix lost share of searches among content management systems worldwide, from 61.1% to 58.9%.

  3. In September 2026, WordPress lost share of searches among content management systems worldwide, from 27.6% to 26.4%.

  4. Estimated monthly branded searches for Sanity worldwide rose 22.3% over 12 measured months, from 18.4K to 22.5K in September 2026.

  5. Estimated monthly branded searches for Drupal worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  6. Estimated monthly branded searches for Joomla worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

How are Webflow’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Webflow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • web flow
  • webflow
  • webflow cms

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How the Brand Demand Index is measured

Where does Webflow compete?

Webflow is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website builders7th of 82.4%Show ranking
Visual website building platforms5th of 124.1%Show ranking
Content management systems3rd of 109.6%Shown above
Creative portfolio website builders2nd of 1021.4%Show ranking
Creator with pink hair and a pink jacket

Is Webflow your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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