How popular isFramer in search?
In September 2026, there were an estimated 69.4K branded searches for Framer worldwide which is down 28.2% over the last 12 months. Framer holds 0.15% estimated Share of Search among website builders worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Framer and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which website builders compete with Framer?
Share of Search by month for Shopify, GoDaddy, Hostinger, Wix, Squarespace, WordPress, Webflow, Framer. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | GoDaddy | Hostinger | Wix | Squarespace | WordPress | Webflow | Framer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 18% | 19.3% | 17.1% | 7.4% | 11.1% | 2.3% | 0.11% |
| Nov 2025 | 25.7% | 18.5% | 20% | 17.7% | 6.3% | 9.4% | 2.4% | 0.11% |
| Dec 2025 | 26.5% | 19.1% | 20.7% | 15% | 6.5% | 9.7% | 2.5% | 0.1% |
| Jan 2026 | 23.5% | 20.4% | 21.4% | 16.2% | 7.1% | 8.6% | 2.7% | 0.11% |
| Feb 2026 | 25.4% | 18.3% | 19.3% | 17.5% | 7.6% | 9.3% | 2.4% | 0.12% |
| Mar 2026 | 23.3% | 20.2% | 21.1% | 16.1% | 8.5% | 8.5% | 2.2% | 0.13% |
| Apr 2026 | 24.7% | 17.5% | 22% | 17% | 7.4% | 9% | 2.3% | 0.14% |
| May 2026 | 25.2% | 17.9% | 22.4% | 17.3% | 7.6% | 7.6% | 1.9% | 0.15% |
| Jun 2026 | 27% | 19.2% | 20.1% | 15.3% | 8.1% | 8.1% | 2.1% | 0.16% |
| Jul 2026 | 27.6% | 19.4% | 20.5% | 15.5% | 8.3% | 6.7% | 1.7% | 0.16% |
| Aug 2026 | 28.1% | 19.6% | 20.9% | 15.8% | 6.9% | 6.9% | 1.7% | 0.16% |
| Sep 2026 | 26.4% | 22.3% | 19.6% | 14.8% | 7.9% | 6.4% | 2.4% | 0.15% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.4% | 5M | 0% | -1.7 points | |
| 2, moved from 3rd to 2nd | 22.3% | 4.2M | +21.2% | +2.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19.6% | 3.7M | 0% | -1.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.8% | 2.8M | 0% | -1 points | |
| 5, held 5th | 7.9% | 1.5M | +23% | +1.1 points | |
| 6, held 6th | 6.4% | 1.2M | 0% | -0.4 points | |
| 7, held 7th | 2.4% | 461K | +48.1% | +0.7 points | |
| 8, held 8th | 0.15% | 27.6K | 0% | 0 points |
1.
Shopify26.4%
Held 1st. 5M estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
GoDaddy22.3%
Moved from 3rd to 2nd. 4.2M estimated branded searches, +21.2% vs prior month. Share +2.7 points.
19.6%
Moved from 2nd to 3rd. 3.7M estimated branded searches, 0% vs prior month. Share -1.3 points.
4.
Wix14.8%
Held 4th. 2.8M estimated branded searches, 0% vs prior month. Share -1 points.
7.9%
Held 5th. 1.5M estimated branded searches, +23% vs prior month. Share +1.1 points.
6.4%
Held 6th. 1.2M estimated branded searches, 0% vs prior month. Share -0.4 points.
7.
Webflow2.4%
Held 7th. 461K estimated branded searches, +48.1% vs prior month. Share +0.7 points.
8.
Framer0.15%
Held 8th. 27.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Framer and its closest rivals
Every comparison with Framer
19 comparisons
- Figma vs Framer
- Framer vs InVision
- Framer vs Penpot
- Adobe XD vs Framer
- Framer vs GoDaddy
- Framer vs Hostinger
- Framer vs Readymag
- Framer vs Shopify
- Framer vs Showit
- Framer vs Squarespace
- Framer vs Webflow
- Framer vs Wix
- Framer vs WordPress
- Framer vs Sketch
- Framer vs ProtoPie
- Framer vs Webstudio
- Framer vs Marvel
- Duda vs Framer
- Dorik vs Framer
How has branded search demand for Framer changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Framer worldwide fell from 96.7K to 69.4K.
- Across the 12 months ending September 2026, Framer’s estimated Share of Search among website builders worldwide held steady, from 0.11% to 0.15%.
How did search popularity change for website builders worldwide in September 2026?
6 changes
In September 2026, GoDaddy overtook Hostinger to rank 2nd among website builders worldwide, with 22.3% estimated Share of Search.
In September 2026, Squarespace gained estimated Share of Search among website builders worldwide, from 6.9% to 7.9%.
In September 2026, Webflow gained estimated Share of Search among website builders worldwide, from 1.7% to 2.4%.
In September 2026, Shopify lost estimated Share of Search among website builders worldwide, from 28.1% to 26.4%.
In September 2026, Hostinger lost estimated Share of Search among website builders worldwide, from 20.9% to 19.6%.
In September 2026, Wix lost estimated Share of Search among website builders worldwide, from 15.8% to 14.8%.
Where does Framer compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Website builders | 8th of 8 | 0.15% | Shown above |
| Visual website building platforms | 7th of 10 | 0.45% | Show ranking |
| UI design tools | 3rd of 5 | 1.2% | Show ranking |
| Prototyping tools | 3rd of 5 | 1.2% | Show ranking |
How is Framer measured?
Brandwave collects information about searches that people make online using Framer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- framer design
- framer ui
- framer website
- framer website builder
Do you work for Framer? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Framer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.