Framer vs Squarespace:Which is more popular by branded search?
In August 2026, Squarespace had more branded searches than Framer among visual website building platforms worldwide. Squarespace was estimated to have 1.3M branded searches compared to Framer’s 578K, and held an 18.9% Share of Search versus Framer’s 8.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Framer or Squarespace?
Platforms for designing, publishing, and managing websites with visual editing and hosted or self-managed content workflows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Squarespace, Framer. The figures are in the table below the chart.
View monthly share of search table
| Month | Wix | WordPress | Squarespace | Framer | Webflow | Readymag | Showit | Webstudio | Dorik | Duda |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 26.8% | 17.3% | 6.4% | 5.3% | 0.85% | 0.38% | 0.14% | 0.09% | 0.05% |
| Nov 2025 | 45.9% | 24.1% | 15.4% | 7% | 5.7% | 1.1% | 0.41% | 0.12% | 0.13% | 0.05% |
| Dec 2025 | 42.3% | 26.5% | 16.8% | 6.3% | 6.3% | 1% | 0.45% | 0.14% | 0.09% | 0.05% |
| Jan 2026 | 44.2% | 23.1% | 17.7% | 6.6% | 6.6% | 1.1% | 0.47% | 0.12% | 0.06% | 0.06% |
| Feb 2026 | 45.5% | 23% | 17.8% | 6.6% | 5.4% | 1.1% | 0.47% | 0.12% | 0.05% | 0.05% |
| Mar 2026 | 43.7% | 21.7% | 20.2% | 7.6% | 5.1% | 1% | 0.44% | 0.11% | 0.05% | 0.05% |
| Apr 2026 | 44.4% | 23% | 17.6% | 8% | 5.4% | 1.1% | 0.38% | 0.12% | 0.06% | 0.05% |
| May 2026 | 46.9% | 19.7% | 18.6% | 8.4% | 4.6% | 1.1% | 0.49% | 0.1% | 0.07% | 0.05% |
| Jun 2026 | 42.1% | 21.4% | 20.6% | 9.1% | 5% | 0.98% | 0.53% | 0.11% | 0.06% | 0.05% |
| Jul 2026 | 43.8% | 18.8% | 21.9% | 9.6% | 4.3% | 0.84% | 0.56% | 0.11% | 0.05% | 0.05% |
| Aug 2026 | 45.8% | 20.3% | 18.9% | 8.5% | 4.6% | 0.91% | 0.73% | 0.12% | 0.07% | 0.06% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Framer and Squarespace comparison changed over the last 12 months?
3 findings
- Squarespace was ahead of Framer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Framer’s estimated Share of Search among visual website building platforms worldwide moved from 6.4% to 8.5%, and its estimated monthly branded searches moved from 572K to 578K.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among visual website building platforms worldwide moved from 17.3% to 18.9%, and its estimated monthly branded searches moved from 1.5M to 1.3M.
How did search popularity change for visual website building platforms worldwide in August 2026?
3 changes
In August 2026, WordPress overtook Squarespace to rank 2nd among visual website building platforms worldwide, at 20.3%.
In August 2026, Squarespace lost estimated Share of Search among visual website building platforms worldwide, from 21.9% to 18.9%.
In August 2026, Framer lost estimated Share of Search among visual website building platforms worldwide, from 9.6% to 8.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Framer’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Framer
3 branded search terms
- framer
- framer website
- framer website builder
Squarespace
3 branded search terms
- squarespace
- squarespace website
- squarespace website builder
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.