How popular isShopify in search?
In August 2026, there were an estimated 5.2M branded searches for Shopify worldwide which held steady over the last 11 months. Shopify holds 45.7% estimated Share of Search among website builders worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Shopify45.7%
Wix27.7%
WordPress12.3%
Squarespace11.5%
Webflow2.8%
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Which website builders compete with Shopify?
Share of Search by month for Shopify, Wix, WordPress, Squarespace, Webflow. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | Wix | WordPress | Squarespace | Webflow |
|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 28.4% | 17.9% | 11.5% | 3.5% |
| Nov 2025 | 40.9% | 29.8% | 15.6% | 10% | 3.7% |
| Dec 2025 | 43% | 26.3% | 16.4% | 10.4% | 3.9% |
| Jan 2026 | 39.4% | 29.2% | 15.3% | 11.7% | 4.4% |
| Feb 2026 | 39.4% | 30.1% | 15.2% | 11.8% | 3.6% |
| Mar 2026 | 38.2% | 29.8% | 14.8% | 13.7% | 3.5% |
| Apr 2026 | 39.7% | 29.7% | 15.3% | 11.8% | 3.6% |
| May 2026 | 40.9% | 30.9% | 12.9% | 12.2% | 3% |
| Jun 2026 | 43.1% | 26.9% | 13.7% | 13.2% | 3.2% |
| Jul 2026 | 44.4% | 27.4% | 11.8% | 13.7% | 2.7% |
| Aug 2026 | 45.7% | 27.7% | 12.3% | 11.5% | 2.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.7% | 5.2M | -0.66% | +1.3 points | |
| 2, held 2nd | 27.7% | 3.1M | -2.5% | +0.3 points | |
| 3, moved from 4th to 3rd | 12.3% | 1.4M | +0.65% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.5% | 1.3M | -19.3% | -2.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.8% | 312K | -1.1% | +0.1 points |
1.
Shopify45.7%
Held 1st. 5.2M estimated branded searches, -0.66% vs prior month. Share +1.3 points.
2.
Wix27.7%
Held 2nd. 3.1M estimated branded searches, -2.5% vs prior month. Share +0.3 points.
12.3%
Moved from 4th to 3rd. 1.4M estimated branded searches, +0.65% vs prior month. Share +0.5 points.
11.5%
Moved from 3rd to 4th. 1.3M estimated branded searches, -19.3% vs prior month. Share -2.2 points.
5.
Webflow2.8%
Held 5th. 312K estimated branded searches, -1.1% vs prior month. Share +0.1 points.
Compare search popularity between Shopify and its closest rivals
How has branded search demand for Shopify changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Shopify worldwide held steady at 5.2M.
- Across the 11 months ending August 2026, Shopify’s estimated Share of Search among website builders worldwide increased from 38.7% to 45.7%.
- Across the 11 months ending August 2026, Shopify’s estimated Share of Search among website builders worldwide peaked at 45.7% in August 2026 and was lowest at 38.2% in March 2026.
How did search popularity change for website builders worldwide in August 2026?
5 changes
In August 2026, WordPress overtook Squarespace to rank 3rd among website builders worldwide, at 12.3%.
In August 2026, Shopify gained estimated Share of Search among website builders worldwide, from 44.4% to 45.7%.
In August 2026, Squarespace lost estimated Share of Search among website builders worldwide, from 13.7% to 11.5%.
Estimated monthly branded searches for Webflow worldwide fell 33.1% over 11 measured months, from 467K to 312K in August 2026.
Estimated monthly branded searches for Wix worldwide fell 17.7% over 11 measured months, from 3.8M to 3.1M in August 2026.
Where does Shopify compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Website builders | 1st of 5 | 45.7% | Shown above |
| Ecommerce platforms | 1st of 6 | 52.4% | Show ranking |
| Retail and hospitality POS systems | 1st of 8 | 90.2% | Show ranking |
| Ecommerce store platforms | 1st of 10 | 93.1% | Show ranking |
| Retail tech | 1st of 6 | 95.2% | Show ranking |
How is Shopify measured?
Brandwave collects information about searches that people make online using Shopify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
34 branded search terms
- pos for shopify
- pos shopify
- pos system shopify
- shopify
- shopify ecommerce
- shopify online store
- shopify pos
- shopify pos app
- shopify pos apps
- shopify pos card reader
- shopify pos charges
- shopify pos devices
- shopify pos fee
- shopify pos fees
- shopify pos for retail
- shopify pos go
- shopify pos hardware
- shopify pos hub
- shopify pos lite
- shopify pos price
- shopify pos pricing
- shopify pos pro
- shopify pos pro price
- shopify pos pro pricing
- shopify pos pro subscription
- shopify pos rates
- shopify pos retail
- shopify pos scanner
- shopify pos software
- shopify pos system
- shopify pos systems
- shopify pos terminal
- shopify store
- shopify website builder
Do you work for Shopify? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Shopify your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.