Elastic Path vs Shopify:Which is searched more?
In September 2026, Shopify had more branded searches than Elastic Path among headless commerce platforms worldwide. Shopify had about 1,900 branded searches, while Elastic Path had 880. Shopify made up 4.1% of all headless commerce platform searches we track, and Elastic Path accounted for 1.9%. These are worldwide searches for English-language branded terms.
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Is Elastic Path or Shopify more popular in search?
Compare the headless commerce platforms teams build on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Shopify, Elastic Path. The figures are in the table below the chart.
View monthly share of searches table
| Month | BigCommerce | commercetools | Saleor | Shopify | Elastic Path | Medusa |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.6% | 14.5% | 6.5% | 3.5% | 2.3% | 0.58% |
| Nov 2025 | 70.4% | 14.1% | 6.3% | 6.3% | 2.3% | 0.68% |
| Dec 2025 | 74.8% | 12.2% | 6.6% | 4.4% | 1.5% | 0.48% |
| Jan 2026 | 72.3% | 14.5% | 6.4% | 4.2% | 1.9% | 0.7% |
| Feb 2026 | 66.2% | 16.2% | 8.8% | 5.8% | 2% | 0.96% |
| Mar 2026 | 62.2% | 18.6% | 10.2% | 5.5% | 2.4% | 1.1% |
| Apr 2026 | 66.2% | 16.2% | 8.8% | 5.8% | 1.8% | 1.2% |
| May 2026 | 63.6% | 15.5% | 10.3% | 6.8% | 2.1% | 1.7% |
| Jun 2026 | 70.4% | 14.1% | 7.7% | 5% | 1.7% | 1% |
| Jul 2026 | 68.4% | 13.6% | 9.1% | 6% | 1.8% | 0.99% |
| Aug 2026 | 69% | 13.8% | 9.2% | 5% | 1.8% | 1.2% |
| Sep 2026 | 70.9% | 14.1% | 7.7% | 4.1% | 1.9% | 1.3% |
How has the Elastic Path and Shopify comparison changed over the last 12 months?
3 findings
- Shopify was ahead of Elastic Path in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elastic Path’s share of searches among headless commerce platforms worldwide moved from 2.3% to 1.9%, and its estimated monthly branded searches moved from 1.9K to 880.
- Across the 12 months ending September 2026, Shopify’s share of searches among headless commerce platforms worldwide moved from 3.5% to 4.1%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for headless commerce platforms worldwide in September 2026?
2 changes
In September 2026, Shopify lost share of searches among headless commerce platforms worldwide, from 5% to 4.1%.
Estimated monthly branded searches for Elastic Path worldwide fell 53.7% over 12 measured months, from 1.9K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Elastic Path’s and Shopify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elastic Path
1 branded search term
- elastic path
Shopify
1 branded search term
- shopify hydrogen
Other head-to-heads among headless commerce platforms
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