Brandwave

Headless commerce platforms:Which brands are most popular in search?

In August 2026, BigCommerce was the most searched among headless commerce platforms worldwide, with an estimated 22.5K branded searches and 64.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BigCommerce64.3%
  2. commercetools18.9%
  3. Saleor12.6%
  4. Elastic Path2.5%
  5. Medusa1.7%

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Share of SearchLeaderboard

Compare the headless commerce platforms teams build on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among headless commerce platforms worldwide, by month

Share of Search by month for BigCommerce, commercetools, Saleor, Elastic Path. The figures are in the table below the chart.

View monthly share of search table
MonthBigCommercecommercetoolsSaleorElastic PathMedusa
Oct 202567.3%19.9%8.9%3.1%0.79%
Nov 202567%19.9%8.9%3.2%0.97%
Dec 202570.7%17.2%9.3%2.1%0.68%
Jan 202667.5%20%8.9%2.6%0.97%
Feb 202661.7%22.2%12.1%2.7%1.3%
Mar 202656.6%25%13.6%3.3%1.5%
Apr 202661.8%22.2%12%2.4%1.6%
May 202659.5%21.2%14.2%2.8%2.3%
Jun 202665.9%19.6%10.6%2.4%1.4%
Jul 202664.5%19%12.7%2.5%1.4%
Aug 202664.3%18.9%12.6%2.5%1.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.BigCommerce

    64.3%

    Held 1st. 22.5K estimated branded searches, +0.22% vs prior month. Share -0.2 points.

  2. 2.commercetools

    18.9%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Saleor

    12.6%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Elastic Path

    2.5%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Medusa

    1.7%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among headless commerce platforms worldwide?

In August 2026, BigCommerce was the most searched among headless commerce platforms worldwide, with an estimated 22.5K branded searches and 64.3% estimated Share of Search within this set. commercetools is in 2nd place, 45.4 percentage points behind at 18.9% Share of Search.

Global headless commerce platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BigCommerce67.3% → 64.3%70.7%Dec 202556.6%Mar 20261st
commercetools19.9% → 18.9%25%Mar 202617.2%Dec 20252nd
Saleor8.9% → 12.6%14.2%May 20268.9%Nov 20253rd
Elastic Path3.1% → 2.5%3.3%Mar 20262.1%Dec 20254th
Medusa0.79% → 1.7%2.3%May 20260.68%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, BigCommerce’s estimated Share of Search among headless commerce platforms worldwide decreased from 67.3% to 64.3%.
  • Across the 11 months ending August 2026, commercetools’ estimated Share of Search among headless commerce platforms worldwide decreased from 19.9% to 18.9%.
  • Across the 11 months ending August 2026, Saleor’s estimated Share of Search among headless commerce platforms worldwide increased from 8.9% to 12.6%.
  • Across the 11 months ending August 2026, Elastic Path’s estimated Share of Search among headless commerce platforms worldwide decreased from 3.1% to 2.5%.
  • Across the 11 months ending August 2026, Medusa’s estimated Share of Search among headless commerce platforms worldwide increased from 0.79% to 1.7%.
  • Across the 11 months ending August 2026, BigCommerce’s estimated Share of Search among headless commerce platforms worldwide peaked at 70.7% in December 2025 and was lowest at 56.6% in March 2026.
  • Across the 11 months ending August 2026, commercetools’ estimated Share of Search among headless commerce platforms worldwide peaked at 25% in March 2026 and was lowest at 17.2% in December 2025.
  • Across the 11 months ending August 2026, Saleor’s estimated Share of Search among headless commerce platforms worldwide peaked at 14.2% in May 2026 and was lowest at 8.9% in November 2025.
  • Across the 11 months ending August 2026, Elastic Path’s estimated Share of Search among headless commerce platforms worldwide peaked at 3.3% in March 2026 and was lowest at 2.1% in December 2025.
  • Across the 11 months ending August 2026, Medusa’s estimated Share of Search among headless commerce platforms worldwide peaked at 2.3% in May 2026 and was lowest at 0.68% in December 2025.

How did search popularity change for headless commerce platforms worldwide in August 2026?

  1. commercetools’ estimated Share of Search among headless commerce platforms worldwide has lost ground for 3 months in a row, from 21.2% to 18.9% in August 2026.

  2. Estimated monthly branded searches for Medusa worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  3. Estimated monthly branded searches for Elastic Path worldwide fell 53.7% over 11 measured months, from 1.9K to 880 in August 2026.

  4. Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026.

  5. Estimated monthly branded searches for Saleor worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

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