commercetools vs Elastic Path:Which is more popular by branded search?
In August 2026, commercetools had more branded searches than Elastic Path among headless commerce platforms worldwide. commercetools was estimated to have 6.6K branded searches compared to Elastic Path’s 880, and held an 18.9% Share of Search versus Elastic Path’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, commercetools or Elastic Path?
Compare the headless commerce platforms teams build on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for commercetools, Elastic Path. The figures are in the table below the chart.
View monthly share of search table
| Month | BigCommerce | commercetools | Saleor | Elastic Path | Medusa |
|---|---|---|---|---|---|
| Oct 2025 | 67.3% | 19.9% | 8.9% | 3.1% | 0.79% |
| Nov 2025 | 67% | 19.9% | 8.9% | 3.2% | 0.97% |
| Dec 2025 | 70.7% | 17.2% | 9.3% | 2.1% | 0.68% |
| Jan 2026 | 67.5% | 20% | 8.9% | 2.6% | 0.97% |
| Feb 2026 | 61.7% | 22.2% | 12.1% | 2.7% | 1.3% |
| Mar 2026 | 56.6% | 25% | 13.6% | 3.3% | 1.5% |
| Apr 2026 | 61.8% | 22.2% | 12% | 2.4% | 1.6% |
| May 2026 | 59.5% | 21.2% | 14.2% | 2.8% | 2.3% |
| Jun 2026 | 65.9% | 19.6% | 10.6% | 2.4% | 1.4% |
| Jul 2026 | 64.5% | 19% | 12.7% | 2.5% | 1.4% |
| Aug 2026 | 64.3% | 18.9% | 12.6% | 2.5% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the commercetools and Elastic Path comparison changed over the last 12 months?
3 findings
- commercetools was ahead of Elastic Path in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, commercetools’ estimated Share of Search among headless commerce platforms worldwide moved from 19.9% to 18.9%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
- Across the 11 months ending August 2026, Elastic Path’s estimated Share of Search among headless commerce platforms worldwide moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 1.9K to 880.
How did search popularity change for headless commerce platforms worldwide in August 2026?
2 changes
commercetools’ estimated Share of Search among headless commerce platforms worldwide has lost ground for 3 months in a row, from 21.2% to 18.9% in August 2026.
Estimated monthly branded searches for Elastic Path worldwide fell 53.7% over 11 measured months, from 1.9K to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using commercetools’ and Elastic Path’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
commercetools
1 branded search term
- commercetools
Elastic Path
1 branded search term
- elastic path
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.