How popular iscommercetools in search?
In August 2026, there were an estimated 6.6K branded searches for commercetools worldwide which is down 45.5% over the last 11 months. commercetools holds 18.9% estimated Share of Search among headless commerce platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
BigCommerce64.3%
commercetools18.9%
Saleor12.6%
Elastic Path2.5%
Medusa1.7%
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Which headless commerce platforms compete with commercetools?
Share of Search by month for BigCommerce, commercetools, Saleor, Elastic Path. The figures are in the table below the chart.
View monthly share of search table
| Month | BigCommerce | commercetools | Saleor | Elastic Path | Medusa |
|---|---|---|---|---|---|
| Oct 2025 | 67.3% | 19.9% | 8.9% | 3.1% | 0.79% |
| Nov 2025 | 67% | 19.9% | 8.9% | 3.2% | 0.97% |
| Dec 2025 | 70.7% | 17.2% | 9.3% | 2.1% | 0.68% |
| Jan 2026 | 67.5% | 20% | 8.9% | 2.6% | 0.97% |
| Feb 2026 | 61.7% | 22.2% | 12.1% | 2.7% | 1.3% |
| Mar 2026 | 56.6% | 25% | 13.6% | 3.3% | 1.5% |
| Apr 2026 | 61.8% | 22.2% | 12% | 2.4% | 1.6% |
| May 2026 | 59.5% | 21.2% | 14.2% | 2.8% | 2.3% |
| Jun 2026 | 65.9% | 19.6% | 10.6% | 2.4% | 1.4% |
| Jul 2026 | 64.5% | 19% | 12.7% | 2.5% | 1.4% |
| Aug 2026 | 64.3% | 18.9% | 12.6% | 2.5% | 1.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.3% | 22.5K | +0.22% | -0.2 points | |
| 2, held 2nd | 18.9% | 6.6K | 0% | -0.1 points | |
| 3, held 3rd | 12.6% | 4.4K | 0% | -0.1 points | |
| 4, held 4th | 2.5% | 880 | 0% | 0 points | |
| 5, held 5th | 1.7% | 590 | +22.9% | +0.3 points |
64.3%
Held 1st. 22.5K estimated branded searches, +0.22% vs prior month. Share -0.2 points.
18.9%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Saleor12.6%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.5%
Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Medusa1.7%
Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.3 points.
Compare search popularity between commercetools and its closest rivals
How has branded search demand for commercetools changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for commercetools worldwide fell from 12.1K to 6.6K.
- Across the 11 months ending August 2026, commercetools’ estimated Share of Search among headless commerce platforms worldwide decreased from 19.9% to 18.9%.
- Across the 11 months ending August 2026, commercetools’ estimated Share of Search among headless commerce platforms worldwide peaked at 25% in March 2026 and was lowest at 17.2% in December 2025.
How did search popularity change for headless commerce platforms worldwide in August 2026?
5 changes

commercetools’ estimated Share of Search among headless commerce platforms worldwide has lost ground for 3 months in a row, from 21.2% to 18.9% in August 2026.

Estimated monthly branded searches for Medusa worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

Estimated monthly branded searches for Elastic Path worldwide fell 53.7% over 11 measured months, from 1.9K to 880 in August 2026.

Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026.

Estimated monthly branded searches for Saleor worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
How is commercetools measured?
Brandwave collects information about searches that people make online using commercetools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- commercetools
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Is commercetools your brand?
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