Brandwave

How popular isMagento?

In September 2026, people searched for Magento by name about 68,500 times worldwide, a 21.7% decrease from the previous year. These searches made up 41.5% of all global B2B commerce platform searches, placing Magento first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about B2B commerce platforms, Magento appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Magento is the most searched of 8 competitors and the third most recommended in AI answers.

  1. MagentoShare of searches 41.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. BigCommerceShare of searches 21.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. NuORDERShare of searches 21.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. FaireShare of searches 7.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. commercetoolsShare of searches 4.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top B2B commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Magento appeared in all five answers. Magento is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify Plus1st
  2. BigCommerce2nd
  3. Magento3rd
  4. OroCommerce4th
  5. commercetools5th
  6. NuORDER–
  7. Faire–
  8. Handshake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Magento5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BigCommerce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify Plus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OroCommerce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • commercetools2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NuORDER0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Faire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Handshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B commerce platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which B2B commerce platforms compete with Magento?

Magento against B2B commerce platforms worldwide, by month

Share of searches by month for Magento, BigCommerce, NuORDER, Faire, commercetools, Shopify Plus. The figures are in the table below the chart.

View monthly share of searches table
MonthMagentoBigCommerceNuORDERFairecommercetoolsShopify PlusOroCommerceHandshake
Oct 202538.3%28.2%15.4%4.6%5.6%6.9%0.89%0.1%
Nov 202536.8%27.2%14.9%8.1%5.4%6.6%0.88%0.08%
Dec 202538.7%28.5%15.6%4.7%4.7%7%0.75%0.12%
Jan 202636.5%26.4%17.6%5.3%5.3%7.9%0.85%0.17%
Feb 202641%20.2%20.2%5%5%7.4%0.98%0.2%
Mar 202644.4%17.9%17.9%5.4%5.4%8%0.87%0.17%
Apr 202641.8%21%17.2%6.3%5.1%7.7%0.82%0.2%
May 202643.9%18%18%6.6%4.4%8.1%0.87%0.14%
Jun 202634.4%25.8%21.1%6.3%5.2%6.3%0.83%0.07%
Jul 202637.9%23.3%19%8.5%4.6%5.7%0.91%0.08%
Aug 202643.2%22%18%8.1%4.4%3.6%0.67%0.06%
Sep 202641.5%21.2%21.2%7.7%4.2%3.5%0.64%0.04%

  1. 1.Magento

    41.5%

    Held 1st. 64.9K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.BigCommerce

    21.2%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.NuORDER

    21.2%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +3.1 points.

  4. 4.Faire

    7.7%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.commercetools

    4.2%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Shopify Plus

    3.5%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.OroCommerce

    0.64%

    Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Handshake

    0.04%

    Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Magento and its closest rivals

Every comparison with Magento

18 comparisons

How has branded search demand for Magento changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Magento worldwide fell from 87.5K to 68.5K.
  • Across the 12 months ending September 2026, Magento’s share of searches among B2B commerce platforms worldwide increased from 38.3% to 41.5%.
  • Across the 12 months ending September 2026, Magento’s share of searches among B2B commerce platforms worldwide peaked at 44.4% in March 2026 and was lowest at 34.4% in June 2026.

How did search popularity change for B2B commerce platforms worldwide in September 2026?

6 changes

  1. In September 2026, NuORDER gained share of searches among B2B commerce platforms worldwide, from 18% to 21.2%.

  2. In September 2026, Magento lost share of searches among B2B commerce platforms worldwide, from 43.2% to 41.5%.

  3. In September 2026, BigCommerce lost share of searches among B2B commerce platforms worldwide, from 22% to 21.2%.

  4. Shopify Plus’ share of searches among B2B commerce platforms worldwide has lost ground for 3 months in a row, from 6.3% to 3.5% in September 2026.

  5. commercetools’ share of searches among B2B commerce platforms worldwide has lost ground for 3 months in a row, from 5.2% to 4.2% in September 2026.

  6. Estimated monthly branded searches for Faire worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are Magento’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Magento’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • magento
  • magento 2
  • magento ecommerce

How the Brand Demand Index is measured

Do you work for Magento? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Magento compete?

Magento is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Ecommerce platforms5th of 130.7%Show ranking
B2B commerce platforms1st of 841.5%Shown above
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