How popular isAdobe Target?
In September 2026, people searched for Adobe Target by name about 3,600 times worldwide, a 45.5% decrease from the previous year. These searches made up 1% of all global personalisation platform searches, placing Adobe Target seventh out of nine platforms. When we asked both ChatGPT and Google AI Overviews about personalisation platforms, Adobe Target appeared in two of the five answers and was the fourth most recommended of the nine.
Adobe Target is the seventh most searched of 9 competitors and the fourth most recommended in AI answers.
OptimizelyShare of searches 71%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
AlgoliaShare of searches 11.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BloomreachShare of searches 5.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SitecoreShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Adobe TargetShare of searches 1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top personalisation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Target was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Target is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bloomreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Optimizely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dynamic Yield3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salesforce Personalization3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Insider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Adobe Target2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Algolia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sitecore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coveo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personalisation platforms
5 answers
Asked ChatGPT
“Which personalisation platform should I use?”
Asked ChatGPT
“What are the best personalisation platforms?”
Asked ChatGPT
“What's the best personalisation platform for a retail team?”
Searched Google, AI Overview
“personalisation platform”
Searched Google, AI Overview
“website personalisation software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which personalisation platforms compete with Adobe Target?
Share of searches by month for Optimizely, Algolia, Bloomreach, Sitecore, Coveo, Adobe Target. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Algolia | Bloomreach | Sitecore | Coveo | Dynamic Yield | Adobe Target | Salesforce Personalization | Insider |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 13.4% | 4.9% | 7.3% | 4% | 1.8% | 1.8% | 0.24% | 0.11% |
| Nov 2025 | 68.9% | 13.9% | 4.1% | 6.2% | 3.4% | 1.9% | 1.2% | 0.25% | 0.11% |
| Dec 2025 | 72.8% | 12% | 3.6% | 5.4% | 3.6% | 1.3% | 1.1% | 0.17% | 0.12% |
| Jan 2026 | 72.2% | 11.9% | 4.3% | 5.3% | 3.6% | 1.3% | 1.1% | 0.21% | 0.09% |
| Feb 2026 | 70.1% | 11.5% | 5.2% | 6.3% | 3.5% | 1.5% | 1.5% | 0.25% | 0.09% |
| Mar 2026 | 67.3% | 13.5% | 5% | 6.1% | 4.1% | 2.2% | 1.5% | 0.24% | 0.11% |
| Apr 2026 | 68.6% | 13.8% | 5% | 6.2% | 3.4% | 1.5% | 1.2% | 0.2% | 0.09% |
| May 2026 | 72% | 11.9% | 4.3% | 5.3% | 3.6% | 1.6% | 1.1% | 0.21% | 0.06% |
| Jun 2026 | 71.2% | 11.7% | 4.3% | 6.4% | 3.5% | 1.6% | 1% | 0.21% | 0.08% |
| Jul 2026 | 71.7% | 11.8% | 4.3% | 5.3% | 4.3% | 1.3% | 1% | 0.21% | 0.06% |
| Aug 2026 | 72.7% | 12% | 4.4% | 5.4% | 2.9% | 1.3% | 1.1% | 0.21% | 0.05% |
| Sep 2026 | 71% | 11.7% | 5.2% | 5.2% | 4.3% | 1.3% | 1% | 0.21% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71% | 246K | 0% | -1.7 points | |
| 2, held 2nd | 11.7% | 40.5K | 0% | -0.3 points | |
| 3, moved from 4th to 3rd | 5.2% | 18.1K | +22.3% | +0.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.2% | 18.1K | 0% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.3% | 14.8K | +49.4% | +1.3 points | |
| 6, held 6th | 1.3% | 4.4K | 0% | 0 points | |
| 7, held 7th | 1% | 3.6K | 0% | 0 points | |
| 8, held 8th | 0.21% | 720 | 0% | 0 points | |
| 9, held 9th | 0.05% | 170 | 0% | 0 points |
71%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
Algolia11.7%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.2%
Moved from 4th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
4.
Sitecore5.2%
Moved from 3rd to 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Coveo4.3%
Held 5th. 14.8K estimated branded searches, +49.4% vs prior month. Share +1.3 points.
1.3%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
1%
Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.21%
Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
9.
Insider0.05%
Held 9th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Adobe Target and its closest rivals
Every comparison with Adobe Target
8 comparisons
How has branded search demand for Adobe Target changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Target worldwide fell from 6.6K to 3.6K.
- Across the 12 months ending September 2026, Adobe Target’s share of searches among personalisation platforms worldwide decreased from 1.8% to 1%.
How did search popularity change for personalisation platforms worldwide in September 2026?
6 changes
In September 2026, Bloomreach overtook Sitecore to rank 3rd among personalisation platforms worldwide, with 5.2% of the searches.
In September 2026, Coveo gained share of searches among personalisation platforms worldwide, from 2.9% to 4.3%.
In September 2026, Optimizely lost share of searches among personalisation platforms worldwide, from 72.7% to 71%.
Estimated monthly branded searches for Insider worldwide fell 56.4% over 12 measured months, from 390 to 170 in September 2026.
Estimated monthly branded searches for Adobe Target worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
Estimated monthly branded searches for Dynamic Yield worldwide fell 33.2% over 12 measured months, from 6.7K to 4.4K in September 2026.
How are Adobe Target’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Adobe Target’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- adobe target
Who owns Adobe Target?
Adobe Target is owned by Adobe. Brandwave also tracks 
Magento, Adobe Acrobat, Adobe Analytics, Adobe Animate, Adobe Experience Platform Tags, Adobe Express, Adobe Firefly, Adobe Fresco, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, 
Adobe Portfolio, Adobe Premiere Pro, 
Adobe Stock and Adobe Workfront, owned by the same company, worldwide.
Do you work for Adobe Target? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Adobe Target your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.