Brandwave

How popular isInsider?

In September 2026, people searched for Insider by name about 360 times worldwide, a 60.4% decrease from the previous year. These searches made up 0.05% of all global personalisation platform searches, placing Insider ninth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about personalisation platforms, Insider appeared in three of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Insider is the ninth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. OptimizelyShare of searches 71%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. AlgoliaShare of searches 11.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BloomreachShare of searches 5.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SitecoreShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. InsiderShare of searches 0.05%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top personalisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Insider was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Insider is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Optimizely1st
  2. Bloomreach2nd
  3. Dynamic Yield3rd
  4. Adobe Target4th
  5. Insider5th
  6. Salesforce Personalization6th
  7. Algolia–
  8. Sitecore–
  9. Coveo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bloomreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Optimizely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynamic Yield3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salesforce Personalization3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Target2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Algolia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitecore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coveo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about personalisation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which personalisation platforms compete with Insider?

Insider against personalisation platforms worldwide, by month

Share of searches by month for Optimizely, Algolia, Bloomreach, Sitecore, Coveo, Insider. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimizelyAlgoliaBloomreachSitecoreCoveoDynamic YieldAdobe TargetSalesforce PersonalizationInsider
Oct 202566.5%13.4%4.9%7.3%4%1.8%1.8%0.24%0.11%
Nov 202568.9%13.9%4.1%6.2%3.4%1.9%1.2%0.25%0.11%
Dec 202572.8%12%3.6%5.4%3.6%1.3%1.1%0.17%0.12%
Jan 202672.2%11.9%4.3%5.3%3.6%1.3%1.1%0.21%0.09%
Feb 202670.1%11.5%5.2%6.3%3.5%1.5%1.5%0.25%0.09%
Mar 202667.3%13.5%5%6.1%4.1%2.2%1.5%0.24%0.11%
Apr 202668.6%13.8%5%6.2%3.4%1.5%1.2%0.2%0.09%
May 202672%11.9%4.3%5.3%3.6%1.6%1.1%0.21%0.06%
Jun 202671.2%11.7%4.3%6.4%3.5%1.6%1%0.21%0.08%
Jul 202671.7%11.8%4.3%5.3%4.3%1.3%1%0.21%0.06%
Aug 202672.7%12%4.4%5.4%2.9%1.3%1.1%0.21%0.05%
Sep 202671%11.7%5.2%5.2%4.3%1.3%1%0.21%0.05%

  1. 1.Optimizely

    71%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Algolia

    11.7%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Bloomreach

    5.2%

    Moved from 4th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  4. 4.Sitecore

    5.2%

    Moved from 3rd to 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Coveo

    4.3%

    Held 5th. 14.8K estimated branded searches, +49.4% vs prior month. Share +1.3 points.

  6. 6.Dynamic Yield

    1.3%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Adobe Target

    1%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Salesforce Personalization

    0.21%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Insider

    0.05%

    Held 9th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Insider and its closest rivals

Every comparison with Insider

22 comparisons

How has branded search demand for Insider changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Insider worldwide fell from 910 to 360.
  • Across the 12 months ending September 2026, Insider’s share of searches among personalisation platforms worldwide held steady, from 0.11% to 0.05%.

How did search popularity change for personalisation platforms worldwide in September 2026?

6 changes

  1. In September 2026, Bloomreach overtook Sitecore to rank 3rd among personalisation platforms worldwide, with 5.2% of the searches.

  2. In September 2026, Coveo gained share of searches among personalisation platforms worldwide, from 2.9% to 4.3%.

  3. In September 2026, Optimizely lost share of searches among personalisation platforms worldwide, from 72.7% to 71%.

  4. Estimated monthly branded searches for Insider worldwide fell 56.4% over 12 measured months, from 390 to 170 in September 2026.

  5. Estimated monthly branded searches for Adobe Target worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Dynamic Yield worldwide fell 33.2% over 12 measured months, from 6.7K to 4.4K in September 2026.

How are Insider’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Insider’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • insider cdp
  • insider customer engagement
  • insider marketing

Do you work for Insider? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Insider compete?

Insider is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Customer engagement platforms9th of 100.08%Show ranking
Customer marketing platforms6th of 60.09%Show ranking
Personalisation platforms9th of 90.05%Shown above
Ecommerce personalization platforms9th of 90.24%Show ranking
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