Adobe Target vs Insider:Which is searched more?
In September 2026, Adobe Target had more branded searches than Insider among personalisation platforms worldwide. Adobe Target had about 3,600 branded searches, while Insider had 170. Adobe Target made up 1% of all personalisation platform searches we track, and Insider accounted for 0.05%. These are worldwide searches for English-language branded terms.
Follow Adobe Target vs Insider and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Adobe Target or Insider more popular in search?
Compare the personalisation platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Adobe Target, Insider. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Algolia | Bloomreach | Sitecore | Coveo | Dynamic Yield | Adobe Target | Salesforce Personalization | Insider |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 13.4% | 4.9% | 7.3% | 4% | 1.8% | 1.8% | 0.24% | 0.11% |
| Nov 2025 | 68.9% | 13.9% | 4.1% | 6.2% | 3.4% | 1.9% | 1.2% | 0.25% | 0.11% |
| Dec 2025 | 72.8% | 12% | 3.6% | 5.4% | 3.6% | 1.3% | 1.1% | 0.17% | 0.12% |
| Jan 2026 | 72.2% | 11.9% | 4.3% | 5.3% | 3.6% | 1.3% | 1.1% | 0.21% | 0.09% |
| Feb 2026 | 70.1% | 11.5% | 5.2% | 6.3% | 3.5% | 1.5% | 1.5% | 0.25% | 0.09% |
| Mar 2026 | 67.3% | 13.5% | 5% | 6.1% | 4.1% | 2.2% | 1.5% | 0.24% | 0.11% |
| Apr 2026 | 68.6% | 13.8% | 5% | 6.2% | 3.4% | 1.5% | 1.2% | 0.2% | 0.09% |
| May 2026 | 72% | 11.9% | 4.3% | 5.3% | 3.6% | 1.6% | 1.1% | 0.21% | 0.06% |
| Jun 2026 | 71.2% | 11.7% | 4.3% | 6.4% | 3.5% | 1.6% | 1% | 0.21% | 0.08% |
| Jul 2026 | 71.7% | 11.8% | 4.3% | 5.3% | 4.3% | 1.3% | 1% | 0.21% | 0.06% |
| Aug 2026 | 72.7% | 12% | 4.4% | 5.4% | 2.9% | 1.3% | 1.1% | 0.21% | 0.05% |
| Sep 2026 | 71% | 11.7% | 5.2% | 5.2% | 4.3% | 1.3% | 1% | 0.21% | 0.05% |
How has the Adobe Target and Insider comparison changed over the last 12 months?
3 findings
- Adobe Target was ahead of Insider in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Target’s share of searches among personalisation platforms worldwide moved from 1.8% to 1%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 12 months ending September 2026, Insider’s share of searches among personalisation platforms worldwide moved from 0.11% to 0.05%, and its estimated monthly branded searches moved from 390 to 170.
How did search popularity change for personalisation platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Insider worldwide fell 56.4% over 12 measured months, from 390 to 170 in September 2026.
Estimated monthly branded searches for Adobe Target worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adobe Target’s and Insider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Target
1 branded search term
- adobe target
Insider
1 branded search term
- insider cdp
Other head-to-heads among personalisation platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.