Brandwave

Personalisation platforms:Which brands are most popular in search?

In August 2026, Optimizely was the most searched among personalisation platforms worldwide, with an estimated 248K branded searches and 77.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Optimizely77.1%
  2. Algolia13.3%
  3. Bloomreach4.6%
  4. Coveo3.2%
  5. Dynamic Yield1.4%
  6. Sitecore0.4%

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Share of SearchLeaderboard

Compare the personalisation platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among personalisation platforms worldwide, by month

Share of Search by month for Optimizely, Algolia, Bloomreach, Coveo. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyAlgoliaBloomreachCoveoDynamic YieldSitecore
Oct 202572.1%15.6%5.3%4.5%1.9%0.55%
Nov 202573.6%15.8%4.4%3.9%2%0.47%
Dec 202576.8%13.7%3.8%3.9%1.4%0.5%
Jan 202676.3%13.4%4.6%3.9%1.4%0.48%
Feb 202675.1%13.3%5.5%3.9%1.6%0.57%
Mar 202671.9%15.4%5.3%4.5%2.4%0.55%
Apr 202673.1%15.7%5.3%3.8%1.6%0.56%
May 202676%13.3%4.5%3.9%1.7%0.49%
Jun 202676.1%13.3%4.5%3.9%1.7%0.49%
Jul 202675.7%13.2%4.5%4.7%1.4%0.49%
Aug 202677.1%13.3%4.6%3.2%1.4%0.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Optimizely

    77.1%

    Held 1st. 248K estimated branded searches, +0.03% vs prior month. Share +1.4 points.

  2. 2.Algolia

    13.3%

    Held 2nd. 42.9K estimated branded searches, -1.2% vs prior month. Share +0.1 points.

  3. 3.Bloomreach

    4.6%

    Moved from 4th to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Coveo

    3.2%

    Moved from 3rd to 4th. 10.4K estimated branded searches, -32.6% vs prior month. Share -1.5 points.

  5. 5.Dynamic Yield

    1.4%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Sitecore

    0.4%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among personalisation platforms worldwide?

In August 2026, Optimizely was the most searched among personalisation platforms worldwide, with an estimated 248K branded searches and 77.1% estimated Share of Search within this set. Algolia is in 2nd place, 63.7 percentage points behind at 13.3% Share of Search.

Global personalisation platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Optimizely72.1% → 77.1%77.1%Aug 202671.9%Mar 20261st
Algolia15.6% → 13.3%15.8%Nov 202513.2%Jul 20262nd
Bloomreach5.3% → 4.6%5.5%Feb 20263.8%Dec 20253rd
Coveo4.5% → 3.2%4.7%Jul 20263.2%Aug 20264th
Dynamic Yield1.9% → 1.4%2.4%Mar 20261.4%Jul 20265th
Sitecore0.55% → 0.4%0.57%Feb 20260.4%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among personalisation platforms worldwide increased from 72.1% to 77.1%.
  • Across the 11 months ending August 2026, Algolia’s estimated Share of Search among personalisation platforms worldwide decreased from 15.6% to 13.3%.
  • Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among personalisation platforms worldwide decreased from 5.3% to 4.6%.
  • Across the 11 months ending August 2026, Coveo’s estimated Share of Search among personalisation platforms worldwide decreased from 4.5% to 3.2%.
  • Across the 11 months ending August 2026, Dynamic Yield’s estimated Share of Search among personalisation platforms worldwide decreased from 1.9% to 1.4%.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among personalisation platforms worldwide peaked at 77.1% in August 2026 and was lowest at 71.9% in March 2026.
  • Across the 11 months ending August 2026, Algolia’s estimated Share of Search among personalisation platforms worldwide peaked at 15.8% in November 2025 and was lowest at 13.2% in July 2026.
  • Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among personalisation platforms worldwide peaked at 5.5% in February 2026 and was lowest at 3.8% in December 2025.
  • Across the 11 months ending August 2026, Coveo’s estimated Share of Search among personalisation platforms worldwide peaked at 4.7% in July 2026 and was lowest at 3.2% in August 2026.
  • Across the 11 months ending August 2026, Dynamic Yield’s estimated Share of Search among personalisation platforms worldwide peaked at 2.4% in March 2026 and was lowest at 1.4% in July 2026.
  • Across the 11 months ending August 2026, Sitecore held steady: its estimated Share of Search among personalisation platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for personalisation platforms worldwide in August 2026?

  1. In August 2026, Optimizely gained estimated Share of Search among personalisation platforms worldwide, from 75.7% to 77.1%.

  2. In August 2026, Coveo lost estimated Share of Search among personalisation platforms worldwide, from 4.7% to 3.2%.

  3. In August 2026, Bloomreach rose from 4th to 3rd among personalisation platforms worldwide.

  4. Estimated monthly branded searches for Dynamic Yield worldwide fell 33.2% over 11 measured months, from 6.7K to 4.4K in August 2026.

  5. Estimated monthly branded searches for Sitecore worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  6. Estimated monthly branded searches for Algolia worldwide fell 20.4% over 11 measured months, from 53.9K to 42.9K in August 2026.

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