Optimizely vs Sitecore:Which is more popular by branded search?
In August 2026, Optimizely had more branded searches than Sitecore among personalisation platforms worldwide. Optimizely was estimated to have 248K branded searches compared to Sitecore’s 1.3K, and held a 77.1% Share of Search versus Sitecore’s 0.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Optimizely or Sitecore?
Compare the personalisation platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimizely, Sitecore. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | Algolia | Bloomreach | Coveo | Dynamic Yield | Sitecore |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.1% | 15.6% | 5.3% | 4.5% | 1.9% | 0.55% |
| Nov 2025 | 73.6% | 15.8% | 4.4% | 3.9% | 2% | 0.47% |
| Dec 2025 | 76.8% | 13.7% | 3.8% | 3.9% | 1.4% | 0.5% |
| Jan 2026 | 76.3% | 13.4% | 4.6% | 3.9% | 1.4% | 0.48% |
| Feb 2026 | 75.1% | 13.3% | 5.5% | 3.9% | 1.6% | 0.57% |
| Mar 2026 | 71.9% | 15.4% | 5.3% | 4.5% | 2.4% | 0.55% |
| Apr 2026 | 73.1% | 15.7% | 5.3% | 3.8% | 1.6% | 0.56% |
| May 2026 | 76% | 13.3% | 4.5% | 3.9% | 1.7% | 0.49% |
| Jun 2026 | 76.1% | 13.3% | 4.5% | 3.9% | 1.7% | 0.49% |
| Jul 2026 | 75.7% | 13.2% | 4.5% | 4.7% | 1.4% | 0.49% |
| Aug 2026 | 77.1% | 13.3% | 4.6% | 3.2% | 1.4% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Optimizely and Sitecore comparison changed over the last 12 months?
3 findings
- Optimizely was ahead of Sitecore in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among personalisation platforms worldwide moved from 72.1% to 77.1%, and its estimated monthly branded searches held steady at 248K.
- Across the 11 months ending August 2026, Sitecore’s estimated Share of Search among personalisation platforms worldwide moved from 0.55% to 0.4%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for personalisation platforms worldwide in August 2026?
2 changes
In August 2026, Optimizely gained estimated Share of Search among personalisation platforms worldwide, from 75.7% to 77.1%.
Estimated monthly branded searches for Sitecore worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Optimizely’s and Sitecore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Optimizely
5 branded search terms
- optimizely
- optimizely cms
- optimizely content marketing
- optimizely personalization
- optimizely.com
Sitecore
1 branded search term
- sitecore cms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.