Brandwave

How popular isOptimizely in search?

In August 2026, there were an estimated 248K branded searches for Optimizely worldwide which held steady over the last 11 months. Optimizely holds 92.5% estimated Share of Search among A/B testing platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Optimizely92.5%
  2. GrowthBook4.6%
  3. AB Tasty2.5%
  4. VWO0.3%
  5. Convert Experiences0.13%
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Which A/B testing platforms compete with Optimizely?

Optimizely against A/B testing platforms worldwide, by month

Share of Search by month for Optimizely, GrowthBook, AB Tasty. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyGrowthBookAB TastyVWOConvert Experiences
Oct 202591.2%4.5%3.6%0.51%0.17%
Nov 202591.9%4.5%3%0.44%0.16%
Dec 202592.5%4.5%2.5%0.37%0.14%
Jan 202692.7%3.7%3%0.39%0.14%
Feb 202691.8%4.5%3%0.44%0.19%
Mar 202690.9%5.5%3%0.44%0.24%
Apr 202689.8%6.6%2.9%0.46%0.17%
May 202691.5%5.5%2.4%0.36%0.14%
Jun 202691%5.5%3%0.36%0.16%
Jul 202691.5%5.5%2.4%0.34%0.16%
Aug 202692.5%4.6%2.5%0.3%0.13%
Sep 2026—————

  1. 1.Optimizely

    92.5%

    held 1st · 248K estimated branded searches · +0.03% vs prior month · +1 points

  2. 2.GrowthBook

    4.6%

    held 2nd · 12.2K estimated branded searches · -18.1% vs prior month · -0.9 points

  3. 3.AB Tasty

    2.5%

    held 3rd · 6.6K estimated branded searches · 0% vs prior month · 0 points

  4. 4.VWO

    0.3%

    held 4th · 800 estimated branded searches · -14% vs prior month · 0 points

  5. 5.Convert Experiences

    0.13%

    held 5th · 340 estimated branded searches · -19% vs prior month · 0 points

Compare search popularity between Optimizely and its closest rivals

How has branded search demand for Optimizely changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Optimizely worldwide held steady at 248K.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing platforms worldwide increased from 91.2% to 92.5%.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing platforms worldwide peaked at 92.7% in January 2026 and was lowest at 89.8% in April 2026.

How did search popularity change for A/B testing platforms worldwide in August 2026?

  1. In August 2026, Optimizely gained estimated Share of Search among A/B testing platforms worldwide, from 91.5% to 92.5%.

  2. In August 2026, GrowthBook lost estimated Share of Search among A/B testing platforms worldwide, from 5.5% to 4.6%.

  3. Estimated monthly branded searches for VWO worldwide fell 42.4% over 11 measured months, from 1.4K to 800 in August 2026.

  4. Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Convert Experiences worldwide fell 27.7% over 11 measured months, from 470 to 340 in August 2026.

Which B2B website personalization platforms compete with Optimizely?

Optimizely against B2B website personalization platforms worldwide, by month

Share of Search by month for Optimizely. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyKameleoonPersonyzeMutiny
Oct 202597.7%2.2%0.13%0.01%
Nov 202597.7%2.2%0.13%0.02%
Dec 202598.5%1.5%0.09%0.01%
Jan 202698.4%1.5%0.07%0.01%
Feb 202698.1%1.8%0.13%0.02%
Mar 202698.1%1.8%0.13%0.02%
Apr 202698.1%1.8%0.08%0.02%
May 202698.1%1.8%0.07%0.02%
Jun 202697.7%2.2%0.07%0.02%
Jul 202698.2%1.8%0.06%0.02%
Aug 202698.4%1.4%0.09%0.02%
Sep 2026————

  1. 1.Optimizely

    98.4%

    held 1st · 248K estimated branded searches · +0.03% vs prior month · +0.3 points

  2. 2.Kameleoon

    1.4%

    held 2nd · 3.6K estimated branded searches · -18.2% vs prior month · -0.3 points

  3. 3.Personyze

    0.09%

    held 3rd · 220 estimated branded searches · +37.5% vs prior month · 0 points

  4. 4.Mutiny

    0.02%

    held 4th · 40 estimated branded searches · -20% vs prior month · 0 points

Compare search popularity between Optimizely and its closest rivals

How has branded search demand for Optimizely changed worldwide over the last 12 months?

How did search popularity change for B2B website personalization platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Mutiny worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  2. Estimated monthly branded searches for Personyze worldwide fell 35.3% over 11 measured months, from 340 to 220 in August 2026.

  3. Estimated monthly branded searches for Kameleoon worldwide fell 33.5% over 11 measured months, from 5.5K to 3.6K in August 2026.

Which content marketing platforms compete with Optimizely?

Optimizely against content marketing platforms worldwide, by month

Share of Search by month for Optimizely, Skyword, Contently. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelySkywordContentlyStoryChiefUberflip
Oct 202583.1%11.4%4.1%1.1%0.34%
Nov 202587.2%8.3%3.5%0.74%0.32%
Dec 202587.2%8.3%3.5%0.63%0.32%
Jan 202688%8.2%2.9%0.62%0.26%
Feb 202686.9%8.6%3.5%0.7%0.32%
Mar 202685.4%9.9%3.4%0.89%0.31%
Apr 202687.1%8.4%3.5%0.71%0.26%
May 202687.3%8.3%3.5%0.61%0.27%
Jun 202689.8%5.7%3.6%0.61%0.27%
Jul 202689.2%7%2.9%0.61%0.27%
Aug 202682.5%14.1%2.7%0.46%0.24%
Sep 2026—————

  1. 1.Optimizely

    82.5%

    held 1st · 248K estimated branded searches · +0.03% vs prior month · -6.7 points

  2. 2.Skyword

    14.1%

    held 2nd · 42.3K estimated branded searches · +117.3% vs prior month · +7.1 points

  3. 3.Contently

    2.7%

    held 3rd · 8.2K estimated branded searches · +0.49% vs prior month · -0.2 points

  4. 4.StoryChief

    0.46%

    held 4th · 1.4K estimated branded searches · -19.4% vs prior month · -0.2 points

  5. 5.Uberflip

    0.24%

    held 5th · 730 estimated branded searches · -2.7% vs prior month · 0 points

Compare search popularity between Optimizely and its closest rivals

How has branded search demand for Optimizely changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among content marketing platforms worldwide decreased from 83.1% to 82.5%.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among content marketing platforms worldwide peaked at 89.8% in June 2026 and was lowest at 82.5% in August 2026.

How did search popularity change for content marketing platforms worldwide in August 2026?

  1. In August 2026, Skyword gained estimated Share of Search among content marketing platforms worldwide, from 7% to 14.1%.

  2. In August 2026, Optimizely lost estimated Share of Search among content marketing platforms worldwide, from 89.2% to 82.5%.

  3. Estimated monthly branded searches for StoryChief worldwide fell 57.2% over 11 measured months, from 3.2K to 1.4K in August 2026.

  4. Estimated monthly branded searches for Contently worldwide fell 33% over 11 measured months, from 12.2K to 8.2K in August 2026.

  5. Estimated monthly branded searches for Uberflip worldwide fell 29.1% over 11 measured months, from 1K to 730 in August 2026.

How is Optimizely measured?

Brandwave collects information about searches that people make online using Optimizely’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • optimizely
  • optimizely cms
  • optimizely content marketing
  • optimizely personalization
  • optimizely.com

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