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Conversion rate optimisation tools:Which brands are most popular in search?

In August 2026, Optimizely was the most searched among conversion rate optimisation tools worldwide, with an estimated 248K branded searches and 83.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Optimizely83.9%
  2. VWO11.5%
  3. AB Tasty2.2%
  4. Kameleoon1.2%
  5. Convert.com1.2%

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Share of SearchLeaderboard

Compare the tools teams use to test and improve conversion rates. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among conversion rate optimisation tools worldwide, by month

Share of Search by month for Optimizely, VWO, AB Tasty. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyVWOAB TastyKameleoonConvert.com
Oct 202578.5%16.1%3.1%1.7%0.6%
Nov 202581.3%13.7%2.7%1.8%0.62%
Dec 202582.3%13.8%2.2%1.2%0.53%
Jan 202676.8%19.1%2.5%1.1%0.48%
Feb 202676.6%19%2.5%1.4%0.49%
Mar 202676.6%19.1%2.5%1.4%0.49%
Apr 202679.2%16.2%2.6%1.4%0.51%
May 202679.4%16.2%2.1%1.5%0.77%
Jun 202678.9%16%2.6%1.8%0.76%
Jul 202681.7%13.7%2.2%1.5%0.96%
Aug 202683.9%11.5%2.2%1.2%1.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Optimizely

    83.9%

    Held 1st. 248K estimated branded searches, +0.03% vs prior month. Share +2.1 points.

  2. 2.VWO

    11.5%

    Held 2nd. 33.9K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  3. 3.AB Tasty

    2.2%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Kameleoon

    1.2%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Convert.com

    1.2%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among conversion rate optimisation tools worldwide?

In August 2026, Optimizely was the most searched among conversion rate optimisation tools worldwide, with an estimated 248K branded searches and 83.9% estimated Share of Search within this set. VWO is in 2nd place, 72.4 percentage points behind at 11.5% Share of Search.

Global conversion rate optimisation tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Optimizely78.5% → 83.9%83.9%Aug 202676.6%Mar 20261st
VWO16.1% → 11.5%19.1%Jan 202611.5%Aug 20262nd
AB Tasty3.1% → 2.2%3.1%Oct 20252.1%May 20263rd
Kameleoon1.7% → 1.2%1.8%Nov 20251.1%Jan 20264th
Convert.com0.6% → 1.2%1.2%Aug 20260.48%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among conversion rate optimisation tools worldwide increased from 78.5% to 83.9%.
  • Across the 11 months ending August 2026, VWO’s estimated Share of Search among conversion rate optimisation tools worldwide decreased from 16.1% to 11.5%.
  • Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among conversion rate optimisation tools worldwide decreased from 3.1% to 2.2%.
  • Across the 11 months ending August 2026, Kameleoon’s estimated Share of Search among conversion rate optimisation tools worldwide decreased from 1.7% to 1.2%.
  • Across the 11 months ending August 2026, Convert.com’s estimated Share of Search among conversion rate optimisation tools worldwide increased from 0.6% to 1.2%.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among conversion rate optimisation tools worldwide peaked at 83.9% in August 2026 and was lowest at 76.6% in March 2026.
  • Across the 11 months ending August 2026, VWO’s estimated Share of Search among conversion rate optimisation tools worldwide peaked at 19.1% in January 2026 and was lowest at 11.5% in August 2026.
  • Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among conversion rate optimisation tools worldwide peaked at 3.1% in October 2025 and was lowest at 2.1% in May 2026.

How did search popularity change for conversion rate optimisation tools worldwide in August 2026?

  1. In August 2026, Optimizely gained estimated Share of Search among conversion rate optimisation tools worldwide, from 81.7% to 83.9%.

  2. In August 2026, VWO lost estimated Share of Search among conversion rate optimisation tools worldwide, from 13.7% to 11.5%.

  3. Estimated monthly branded searches for Convert.com worldwide rose 89.5% over 11 measured months, from 1.9K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Kameleoon worldwide fell 33.5% over 11 measured months, from 5.5K to 3.6K in August 2026.

  5. Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

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