Microsoft Clarity vs VWO:Which is searched more?
In September 2026, Microsoft Clarity had more branded searches than VWO among conversion rate optimisation tools worldwide. Microsoft Clarity had about 165,000 branded searches, while VWO had 33,100. Microsoft Clarity made up 27% of all conversion rate optimisation tool searches we track, and VWO accounted for 5.4%. These are worldwide searches for English-language branded terms.
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Is Microsoft Clarity or VWO more popular in search?
Compare the tools teams use to test and improve conversion rates. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Microsoft Clarity, VWO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Microsoft Clarity | Hotjar | VWO | Contentsquare | Unbounce | Crazy Egg | AB Tasty | Kameleoon | Convert.com |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 17.7% | 21.7% | 8% | 3.6% | 4.4% | 2.4% | 1.6% | 0.87% | 0.32% |
| Nov 2025 | 42.3% | 18.9% | 18.9% | 7% | 3.1% | 4.7% | 2.5% | 1.4% | 0.93% | 0.34% |
| Dec 2025 | 44.9% | 20.1% | 16.5% | 7.4% | 2.7% | 4.1% | 2.2% | 1.2% | 0.66% | 0.31% |
| Jan 2026 | 43.4% | 19.5% | 15.9% | 10.7% | 3.2% | 3.2% | 1.7% | 1.4% | 0.64% | 0.29% |
| Feb 2026 | 42% | 23% | 12.6% | 10.3% | 3.8% | 3.8% | 2.1% | 1.4% | 0.75% | 0.29% |
| Mar 2026 | 43% | 23.6% | 10.6% | 10.6% | 3.9% | 3.9% | 2.1% | 1.4% | 0.77% | 0.3% |
| Apr 2026 | 43.8% | 24% | 10.8% | 8.8% | 4% | 4% | 2.2% | 1.4% | 0.78% | 0.3% |
| May 2026 | 43.2% | 29% | 8.7% | 8.7% | 3.2% | 3.2% | 1.7% | 1.2% | 0.77% | 0.44% |
| Jun 2026 | 41.2% | 27.7% | 12.4% | 8.3% | 3% | 3% | 1.7% | 1.4% | 0.91% | 0.43% |
| Jul 2026 | 44.2% | 29.7% | 8.9% | 7.3% | 3.3% | 2.7% | 1.5% | 1.2% | 0.79% | 0.55% |
| Aug 2026 | 45.1% | 30.3% | 9.1% | 6.1% | 2.7% | 2.7% | 1.5% | 1.2% | 0.66% | 0.7% |
| Sep 2026 | 40.2% | 27% | 18% | 5.4% | 3% | 2.4% | 1.6% | 1.1% | 0.72% | 0.62% |
How has the Microsoft Clarity and VWO comparison changed over the last 12 months?
3 findings
- Microsoft Clarity was ahead of VWO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among conversion rate optimisation tools worldwide moved from 17.7% to 27%, and its estimated monthly branded searches moved from 110K to 165K.
- Across the 12 months ending September 2026, VWO’s share of searches among conversion rate optimisation tools worldwide moved from 8% to 5.4%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for conversion rate optimisation tools worldwide in September 2026?
2 changes
In September 2026, Microsoft Clarity lost share of searches among conversion rate optimisation tools worldwide, from 30.3% to 27%.
In September 2026, VWO lost share of searches among conversion rate optimisation tools worldwide, from 6.1% to 5.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Microsoft Clarity’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Clarity
1 branded search term
- microsoft clarity
VWO
1 branded search term
- vwo
Other head-to-heads among conversion rate optimisation tools
Optimizely vs Microsoft Clarity: compare search popularity
Optimizely vs Hotjar: compare search popularity- Optimizely vs VWO: compare search popularity
- Optimizely vs Contentsquare: compare search popularity
- Microsoft Clarity vs Hotjar: compare search popularity
- Microsoft Clarity vs Contentsquare: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.