How popular isVWO in search?
In August 2026, there were an estimated 800 branded searches for VWO worldwide which is down 42.4% over the last 11 months. VWO holds 0.3% estimated Share of Search among A/B testing platforms worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Optimizely92.5%
GrowthBook4.6%
AB Tasty2.5%VWO0.3%
Convert Experiences0.13%
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Which A/B testing platforms compete with VWO?
Share of Search by month for Optimizely, GrowthBook, AB Tasty, VWO. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | GrowthBook | AB Tasty | VWO | Convert Experiences |
|---|---|---|---|---|---|
| Oct 2025 | 91.2% | 4.5% | 3.6% | 0.51% | 0.17% |
| Nov 2025 | 91.9% | 4.5% | 3% | 0.44% | 0.16% |
| Dec 2025 | 92.5% | 4.5% | 2.5% | 0.37% | 0.14% |
| Jan 2026 | 92.7% | 3.7% | 3% | 0.39% | 0.14% |
| Feb 2026 | 91.8% | 4.5% | 3% | 0.44% | 0.19% |
| Mar 2026 | 90.9% | 5.5% | 3% | 0.44% | 0.24% |
| Apr 2026 | 89.8% | 6.6% | 2.9% | 0.46% | 0.17% |
| May 2026 | 91.5% | 5.5% | 2.4% | 0.36% | 0.14% |
| Jun 2026 | 91% | 5.5% | 3% | 0.36% | 0.16% |
| Jul 2026 | 91.5% | 5.5% | 2.4% | 0.34% | 0.16% |
| Aug 2026 | 92.5% | 4.6% | 2.5% | 0.3% | 0.13% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.5% | 248K | +0.03% | +1 points | |
| 2, held 2nd | 4.6% | 12.2K | -18.1% | -0.9 points | |
| 3, held 3rd | 2.5% | 6.6K | 0% | 0 points | |
| 4, held 4th | 0.3% | 800 | -14% | 0 points | |
| 5, held 5th | 0.13% | 340 | -19% | 0 points |
92.5%
held 1st · 248K estimated branded searches · +0.03% vs prior month · +1 points
4.6%
held 2nd · 12.2K estimated branded searches · -18.1% vs prior month · -0.9 points
3.
AB Tasty2.5%
held 3rd · 6.6K estimated branded searches · 0% vs prior month · 0 points
4.
0.3%
held 4th · 800 estimated branded searches · -14% vs prior month · 0 points
0.13%
held 5th · 340 estimated branded searches · -19% vs prior month · 0 points
Compare search popularity between VWO and its closest rivals
How has branded search demand for VWO changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for VWO worldwide fell from 1.4K to 800.
- Across the 11 months ending August 2026, VWO’s estimated Share of Search among A/B testing platforms worldwide held steady, from 0.51% to 0.3%.
How did search popularity change for A/B testing platforms worldwide in August 2026?
5 changes
In August 2026, Optimizely gained estimated Share of Search among A/B testing platforms worldwide, from 91.5% to 92.5%.
In August 2026, GrowthBook lost estimated Share of Search among A/B testing platforms worldwide, from 5.5% to 4.6%.
Estimated monthly branded searches for VWO worldwide fell 42.4% over 11 measured months, from 1.4K to 800 in August 2026.
Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
Estimated monthly branded searches for Convert Experiences worldwide fell 27.7% over 11 measured months, from 470 to 340 in August 2026.
How is VWO measured?
Brandwave collects information about searches that people make online using VWO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- vwo ab testing
- vwo testing
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Is VWO your brand?
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