Brandwave

How popular isEppo?

In September 2026, people searched for Eppo by name about 40,500 times worldwide, about the same as the previous year. These searches made up 6.2% of all global A/B testing platform searches, placing Eppo third out of ten platforms. When we asked both ChatGPT and Google AI Overviews about A/B testing platforms, Eppo appeared in two of the five answers and was the eighth most recommended of the ten.

Search and AI answers in September 2026

Eppo is the third most searched of 10 competitors and the eighth most recommended in AI answers.

  1. OptimizelyShare of searches 37.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. PostHogShare of searches 37.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. EppoShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. LaunchDarklyShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. VWOShare of searches 5.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+5 more

Eppo website (opens in a new tab)

Follow Eppo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top A/B testing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eppo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Eppo is the eighth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PostHog1st
  2. Statsig2nd
  3. Optimizely3rd
  4. VWO4th
  5. GrowthBook5th
  6. AB Tasty6th
  7. LaunchDarkly7th
  8. Eppo8th
  9. Convert Experiences9th
  10. Split10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimizely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VWO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Statsig3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GrowthBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eppo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LaunchDarkly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AB Tasty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Split1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Convert Experiences1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about A/B testing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which A/B testing platforms compete with Eppo?

Eppo against A/B testing platforms worldwide, by month

Share of searches by month for Optimizely, PostHog, Eppo, LaunchDarkly, VWO, Statsig, GrowthBook. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimizelyPostHogEppoLaunchDarklyVWOStatsigGrowthBookAB TastySplitConvert Experiences
Oct 202544.7%20%7.4%9%9.2%4.9%2.2%1.8%0.68%0.09%
Nov 202547.9%21.4%7.9%6.4%8.1%3.5%2.4%1.6%0.64%0.08%
Dec 202548.1%21.5%7.9%6.5%8.1%3.5%2.4%1.3%0.54%0.07%
Jan 202647.3%21.2%6.4%6.4%11.8%2.8%1.9%1.6%0.53%0.07%
Feb 202647.2%17.4%7.8%7.8%11.8%3.5%2.3%1.6%0.53%0.1%
Mar 202641.1%27.5%6.8%6.8%10.3%3%2.5%1.4%0.6%0.11%
Apr 202644.8%20%9%7.4%9.3%4%3.3%1.5%0.53%0.09%
May 202643.9%24.1%8.8%5.9%9%4%2.7%1.2%0.5%0.07%
Jun 202639.5%32.3%6.5%6.5%8.1%2.9%2.4%1.3%0.44%0.07%
Jul 202640.2%32.9%6.6%6.6%6.8%3%2.4%1.1%0.39%0.07%
Aug 202641.6%34%6.9%5.6%5.7%2.5%2.1%1.1%0.41%0.06%
Sep 202637.8%37.8%6.2%6.2%5.2%2.8%2.3%1%0.45%0.05%

  1. 1.Optimizely

    37.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -3.8 points.

  2. 2.PostHog

    37.8%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +3.8 points.

  3. 3.Eppo

    6.2%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.LaunchDarkly

    6.2%

    Moved from 5th to 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  5. 5.VWO

    5.2%

    Moved from 4th to 5th. 34.1K estimated branded searches, +0.53% vs prior month. Share -0.5 points.

  6. 6.Statsig

    2.8%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  7. 7.GrowthBook

    2.3%

    Held 7th. 14.9K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  8. 8.AB Tasty

    1%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Split

    0.45%

    Held 9th. 2.9K estimated branded searches, +19.6% vs prior month. Share 0 points.

  10. 10.Convert Experiences

    0.05%

    Held 10th. 340 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Eppo and its closest rivals

Every comparison with Eppo

9 comparisons

How has branded search demand for Eppo changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Eppo worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, Eppo’s share of searches among A/B testing platforms worldwide decreased from 7.4% to 6.2%.
  • Across the 12 months ending September 2026, Eppo’s share of searches among A/B testing platforms worldwide peaked at 9% in April 2026 and was lowest at 6.2% in September 2026.
  • Across the 12 months ending September 2026, Eppo rose from 5th to 3rd among A/B testing platforms worldwide.

How did search popularity change for A/B testing platforms worldwide in September 2026?

6 changes

  1. In September 2026, LaunchDarkly overtook VWO to rank 4th among A/B testing platforms worldwide, with 6.2% of the searches.

  2. In September 2026, PostHog gained share of searches among A/B testing platforms worldwide, from 34% to 37.8%.

  3. In September 2026, Optimizely lost share of searches among A/B testing platforms worldwide, from 41.6% to 37.8%.

  4. In September 2026, Eppo lost share of searches among A/B testing platforms worldwide, from 6.9% to 6.2%.

  5. VWO’s share of searches among A/B testing platforms worldwide has lost ground for 3 months in a row, from 8.1% to 5.2% in September 2026.

  6. Estimated monthly branded searches for GrowthBook worldwide rose 22.3% over 12 measured months, from 12.2K to 14.9K in September 2026.

How are Eppo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Eppo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eppo

Do you work for Eppo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Eppo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free