A/B testing platforms:Which brands are most popular in search?
In August 2026, Optimizely was the most searched among A/B testing platforms worldwide, with an estimated 248K branded searches and 92.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Optimizely92.5%
GrowthBook4.6%
AB Tasty2.5%VWO0.3%
Convert Experiences0.13%
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Share of SearchLeaderboard
Compare experimentation software for testing website experiences and measuring conversion impact. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimizely, GrowthBook, AB Tasty. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | GrowthBook | AB Tasty | VWO | Convert Experiences |
|---|---|---|---|---|---|
| Oct 2025 | 91.2% | 4.5% | 3.6% | 0.51% | 0.17% |
| Nov 2025 | 91.9% | 4.5% | 3% | 0.44% | 0.16% |
| Dec 2025 | 92.5% | 4.5% | 2.5% | 0.37% | 0.14% |
| Jan 2026 | 92.7% | 3.7% | 3% | 0.39% | 0.14% |
| Feb 2026 | 91.8% | 4.5% | 3% | 0.44% | 0.19% |
| Mar 2026 | 90.9% | 5.5% | 3% | 0.44% | 0.24% |
| Apr 2026 | 89.8% | 6.6% | 2.9% | 0.46% | 0.17% |
| May 2026 | 91.5% | 5.5% | 2.4% | 0.36% | 0.14% |
| Jun 2026 | 91% | 5.5% | 3% | 0.36% | 0.16% |
| Jul 2026 | 91.5% | 5.5% | 2.4% | 0.34% | 0.16% |
| Aug 2026 | 92.5% | 4.6% | 2.5% | 0.3% | 0.13% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.5% | 248K | +0.03% | +1 points | |
| 2, held 2nd | 4.6% | 12.2K | -18.1% | -0.9 points | |
| 3, held 3rd | 2.5% | 6.6K | 0% | 0 points | |
| 4, held 4th | 0.3% | 800 | -14% | 0 points | |
| 5, held 5th | 0.13% | 340 | -19% | 0 points |
92.5%
held 1st · 248K estimated branded searches · +0.03% vs prior month · +1 points
4.6%
held 2nd · 12.2K estimated branded searches · -18.1% vs prior month · -0.9 points
3.
AB Tasty2.5%
held 3rd · 6.6K estimated branded searches · 0% vs prior month · 0 points
4.
0.3%
held 4th · 800 estimated branded searches · -14% vs prior month · 0 points
0.13%
held 5th · 340 estimated branded searches · -19% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among A/B testing platforms worldwide?
5 brands
In August 2026, Optimizely was the most searched among A/B testing platforms worldwide, with an estimated 248K branded searches and 92.5% estimated Share of Search within this set. GrowthBook is in 2nd place, 88 percentage points behind at 4.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Optimizely | 91.2% → 92.5% | 92.7%Jan 2026 | 89.8%Apr 2026 | 1st |
| GrowthBook | 4.5% → 4.6% | 6.6%Apr 2026 | 3.7%Jan 2026 | 2nd |
| AB Tasty | 3.6% → 2.5% | 3.6%Oct 2025 | 2.4%Jul 2026 | 3rd |
| VWO | 0.51% → 0.3% | 0.51%Oct 2025 | 0.3%Aug 2026 | 4th |
| Convert Experiences | 0.17% → 0.13% | 0.24%Mar 2026 | 0.13%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing platforms worldwide increased from 91.2% to 92.5%.
- Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among A/B testing platforms worldwide decreased from 3.6% to 2.5%.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing platforms worldwide peaked at 92.7% in January 2026 and was lowest at 89.8% in April 2026.
- Across the 11 months ending August 2026, GrowthBook’s estimated Share of Search among A/B testing platforms worldwide peaked at 6.6% in April 2026 and was lowest at 3.7% in January 2026.
- Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among A/B testing platforms worldwide peaked at 3.6% in October 2025 and was lowest at 2.4% in July 2026.
- Across the 11 months ending August 2026, GrowthBook, VWO and Convert Experiences held steady: their estimated Share of Search among A/B testing platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for A/B testing platforms worldwide in August 2026?
5 changes
In August 2026, Optimizely gained estimated Share of Search among A/B testing platforms worldwide, from 91.5% to 92.5%.
In August 2026, GrowthBook lost estimated Share of Search among A/B testing platforms worldwide, from 5.5% to 4.6%.
Estimated monthly branded searches for VWO worldwide fell 42.4% over 11 measured months, from 1.4K to 800 in August 2026.
Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
Estimated monthly branded searches for Convert Experiences worldwide fell 27.7% over 11 measured months, from 470 to 340 in August 2026.
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