LaunchDarkly vs Optimizely:Which is more popular by branded search?
In August 2026, Optimizely had more branded searches than LaunchDarkly among feature flag platforms worldwide. Optimizely was estimated to have 248K branded searches compared to LaunchDarkly’s 35.3K, and held a 50.2% Share of Search versus LaunchDarkly’s 7.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LaunchDarkly or Optimizely?
Compare the feature flag platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimizely, LaunchDarkly. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | PostHog | LaunchDarkly | Flagsmith | Unleash | Split |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 26.4% | 12.1% | 1.1% | 0.55% | 0.69% |
| Nov 2025 | 61.6% | 27.6% | 8.5% | 1.1% | 0.55% | 0.6% |
| Dec 2025 | 61.7% | 27.6% | 8.5% | 1.1% | 0.54% | 0.47% |
| Jan 2026 | 61.8% | 27.8% | 8.5% | 0.92% | 0.45% | 0.49% |
| Feb 2026 | 63.4% | 23.5% | 10.9% | 1.2% | 0.56% | 0.49% |
| Mar 2026 | 53% | 35.7% | 9.1% | 1.2% | 0.59% | 0.51% |
| Apr 2026 | 60.3% | 27.2% | 10.4% | 1.1% | 0.53% | 0.46% |
| May 2026 | 57.6% | 31.9% | 8.5% | 1% | 0.51% | 0.44% |
| Jun 2026 | 49.1% | 40.1% | 8.9% | 1.1% | 0.44% | 0.38% |
| Jul 2026 | 49.1% | 40.2% | 9% | 0.91% | 0.43% | 0.32% |
| Aug 2026 | 50.2% | 41% | 7.1% | 0.91% | 0.44% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
How has the LaunchDarkly and Optimizely comparison changed over the last 12 months?
3 findings
- Optimizely was ahead of LaunchDarkly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag platforms worldwide moved from 12.1% to 7.1%, and its estimated monthly branded searches moved from 50.8K to 35.3K.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among feature flag platforms worldwide moved from 59.2% to 50.2%, and its estimated monthly branded searches held steady at 248K.
How did search popularity change for feature flag platforms worldwide in August 2026?
2 changes
In August 2026, Optimizely gained estimated Share of Search among feature flag platforms worldwide, from 49.1% to 50.2%.
In August 2026, LaunchDarkly lost estimated Share of Search among feature flag platforms worldwide, from 9% to 7.1%.
How each brand is measured
Brandwave collects information about searches that people make online using LaunchDarkly’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LaunchDarkly
6 branded search terms
- feature flags launchdarkly
- launchdarkly
- launchdarkly app
- launchdarkly com
- launchdarkly feature flags
- launchdarkly software
Optimizely
5 branded search terms
- optimizely
- optimizely cms
- optimizely content marketing
- optimizely personalization
- optimizely.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.