How popular isLaunchDarkly in search?
In August 2026, there were an estimated 35.3K branded searches for LaunchDarkly worldwide which is down 30.5% over the last 11 months. LaunchDarkly holds 58.2% estimated Share of Search among feature flag management platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which feature flag management platforms compete with LaunchDarkly?
Share of Search by month for LaunchDarkly, Statsig, Flagsmith, ConfigCat, Unleash. The figures are in the table below the chart.
View monthly share of search table
| Month | LaunchDarkly | Statsig | Flagsmith | ConfigCat | Unleash |
|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 30.9% | 5% | 4.1% | 2.6% |
| Nov 2025 | 54.5% | 29.1% | 7.1% | 5.8% | 3.5% |
| Dec 2025 | 55.2% | 29.4% | 7.2% | 4.8% | 3.5% |
| Jan 2026 | 59.3% | 26% | 6.4% | 5.1% | 3.1% |
| Feb 2026 | 59.8% | 25.7% | 6.4% | 5.1% | 3.1% |
| Mar 2026 | 58.5% | 25.2% | 7.5% | 5% | 3.8% |
| Apr 2026 | 56.6% | 29.7% | 5.9% | 4.8% | 2.9% |
| May 2026 | 53.4% | 32.6% | 6.5% | 4.3% | 3.2% |
| Jun 2026 | 60% | 24.7% | 7.4% | 4.9% | 3% |
| Jul 2026 | 61.2% | 24.8% | 6.2% | 4.9% | 2.9% |
| Aug 2026 | 58.2% | 24.8% | 7.4% | 6% | 3.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.2% | 35.3K | -22.4% | -3 points | |
| 2, held 2nd | 24.8% | 15K | -18.5% | 0 points | |
| 3, held 3rd | 7.4% | 4.5K | -1.3% | +1.3 points | |
| 4, held 4th | 6% | 3.6K | -0.27% | +1.1 points | |
| 5, held 5th | 3.6% | 2.2K | -1.4% | +0.6 points |
58.2%
held 1st · 35.3K estimated branded searches · -22.4% vs prior month · -3 points
2.
Statsig24.8%
held 2nd · 15K estimated branded searches · -18.5% vs prior month · 0 points
7.4%
held 3rd · 4.5K estimated branded searches · -1.3% vs prior month · +1.3 points
6%
held 4th · 3.6K estimated branded searches · -0.27% vs prior month · +1.1 points
5.
Unleash3.6%
held 5th · 2.2K estimated branded searches · -1.4% vs prior month · +0.6 points
Compare search popularity between LaunchDarkly and its closest rivals
How has branded search demand for LaunchDarkly changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for LaunchDarkly worldwide fell from 50.8K to 35.3K.
- Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag management platforms worldwide increased from 57.3% to 58.2%.
- Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag management platforms worldwide peaked at 61.2% in July 2026 and was lowest at 53.4% in May 2026.
How did search popularity change for feature flag management platforms worldwide in August 2026?
5 changes
In August 2026, Flagsmith gained estimated Share of Search among feature flag management platforms worldwide, from 6.2% to 7.4%.
In August 2026, ConfigCat gained estimated Share of Search among feature flag management platforms worldwide, from 4.9% to 6%.
In August 2026, Unleash gained estimated Share of Search among feature flag management platforms worldwide, from 2.9% to 3.6%.
In August 2026, LaunchDarkly lost estimated Share of Search among feature flag management platforms worldwide, from 61.2% to 58.2%.
Estimated monthly branded searches for Statsig worldwide fell 45.1% over 11 measured months, from 27.4K to 15K in August 2026.
How is LaunchDarkly measured?
Brandwave collects information about searches that people make online using LaunchDarkly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- feature flags launchdarkly
- launchdarkly
- launchdarkly app
- launchdarkly com
- launchdarkly feature flags
- launchdarkly software
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Is LaunchDarkly your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.