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Release automation tools:Which brands are most popular in search?

In August 2026, Harness was the most searched among release automation tools worldwide, with an estimated 550K branded searches and 73.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Harness73.2%
  2. Spinnaker18%
  3. LaunchDarkly4.7%
  4. Argo CD3%
  5. Octopus Deploy1.1%
  6. Codefresh0.13%

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Share of SearchLeaderboard

Compare the release automation tools engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among release automation tools worldwide, by month

Share of Search by month for Harness, Spinnaker, LaunchDarkly, Argo CD. The figures are in the table below the chart.

View monthly share of search table
MonthHarnessSpinnakerLaunchDarklyArgo CDOctopus DeployCodefresh
Oct 202567.5%16.6%9.3%4.1%2.2%0.35%
Nov 202569.9%17.2%6.5%4.2%1.9%0.3%
Dec 202570.9%17.4%6.6%3.5%1.3%0.31%
Jan 202666.7%19.9%7.6%4%1.5%0.29%
Feb 202669%17%8%4.2%1.5%0.3%
Mar 202673%14.7%6.9%3.6%1.6%0.26%
Apr 202673.2%14.7%7%3.6%1.3%0.26%
May 202671.6%17.5%5.8%3.5%1.3%0.21%
Jun 202670.7%17.3%7%3.5%1.3%0.2%
Jul 202668.1%20.4%6.9%3.4%1%0.2%
Aug 202673.2%18%4.7%3%1.1%0.13%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Harness

    73.2%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +5.1 points.

  2. 2.Spinnaker

    18%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.LaunchDarkly

    4.7%

    Held 3rd. 35.3K estimated branded searches, -22.4% vs prior month. Share -2.2 points.

  4. 4.Argo CD

    3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Octopus Deploy

    1.1%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  6. 6.Codefresh

    0.13%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among release automation tools worldwide?

In August 2026, Harness was the most searched among release automation tools worldwide, with an estimated 550K branded searches and 73.2% estimated Share of Search within this set. Spinnaker is in 2nd place, 55.2 percentage points behind at 18% Share of Search.

Global release automation tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Harness67.5% → 73.2%73.2%Aug 202666.7%Jan 20261st
Spinnaker16.6% → 18%20.4%Jul 202614.7%Mar 20262nd
LaunchDarkly9.3% → 4.7%9.3%Oct 20254.7%Aug 20263rd
Argo CD4.1% → 3%4.2%Nov 20253%Aug 20264th
Octopus Deploy2.2% → 1.1%2.2%Oct 20251%Jul 20265th
Codefresh0.35% → 0.13%0.35%Oct 20250.13%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Harness’ estimated Share of Search among release automation tools worldwide increased from 67.5% to 73.2%.
  • Across the 11 months ending August 2026, Spinnaker’s estimated Share of Search among release automation tools worldwide increased from 16.6% to 18%.
  • Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among release automation tools worldwide decreased from 9.3% to 4.7%.
  • Across the 11 months ending August 2026, Argo CD’s estimated Share of Search among release automation tools worldwide decreased from 4.1% to 3%.
  • Across the 11 months ending August 2026, Octopus Deploy’s estimated Share of Search among release automation tools worldwide decreased from 2.2% to 1.1%.
  • Across the 11 months ending August 2026, Harness’ estimated Share of Search among release automation tools worldwide peaked at 73.2% in August 2026 and was lowest at 66.7% in January 2026.
  • Across the 11 months ending August 2026, Spinnaker’s estimated Share of Search among release automation tools worldwide peaked at 20.4% in July 2026 and was lowest at 14.7% in March 2026.
  • Across the 11 months ending August 2026, Argo CD’s estimated Share of Search among release automation tools worldwide peaked at 4.2% in November 2025 and was lowest at 3% in August 2026.
  • Across the 11 months ending August 2026, Octopus Deploy’s estimated Share of Search among release automation tools worldwide peaked at 2.2% in October 2025 and was lowest at 1% in July 2026.
  • Across the 11 months ending August 2026, Codefresh held steady: its estimated Share of Search among release automation tools worldwide moved less than 0.5 percentage points.

How did search popularity change for release automation tools worldwide in August 2026?

  1. In August 2026, Harness gained estimated Share of Search among release automation tools worldwide, from 68.1% to 73.2%.

  2. In August 2026, Spinnaker lost estimated Share of Search among release automation tools worldwide, from 20.4% to 18%.

  3. In August 2026, LaunchDarkly lost estimated Share of Search among release automation tools worldwide, from 6.9% to 4.7%.

  4. Argo CD’s estimated Share of Search among release automation tools worldwide has lost ground for 3 months in a row, from 3.5% to 3% in August 2026.

  5. Estimated monthly branded searches for Codefresh worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

  6. Estimated monthly branded searches for Octopus Deploy worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

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