Brandwave

How popular isLaunchDarkly in search?

In August 2026, there were an estimated 35.3K branded searches for LaunchDarkly worldwide which is down 30.5% over the last 11 months. LaunchDarkly holds 4.7% estimated Share of Search among release automation tools worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Harness73.2%
  2. Spinnaker18%
  3. LaunchDarkly4.7%
  4. Argo CD3%
  5. Octopus Deploy1.1%
  6. Codefresh0.13%
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Which release automation tools compete with LaunchDarkly?

LaunchDarkly against release automation tools worldwide, by month

Share of Search by month for Harness, Spinnaker, LaunchDarkly, Argo CD. The figures are in the table below the chart.

View monthly share of search table
MonthHarnessSpinnakerLaunchDarklyArgo CDOctopus DeployCodefresh
Oct 202567.5%16.6%9.3%4.1%2.2%0.35%
Nov 202569.9%17.2%6.5%4.2%1.9%0.3%
Dec 202570.9%17.4%6.6%3.5%1.3%0.31%
Jan 202666.7%19.9%7.6%4%1.5%0.29%
Feb 202669%17%8%4.2%1.5%0.3%
Mar 202673%14.7%6.9%3.6%1.6%0.26%
Apr 202673.2%14.7%7%3.6%1.3%0.26%
May 202671.6%17.5%5.8%3.5%1.3%0.21%
Jun 202670.7%17.3%7%3.5%1.3%0.2%
Jul 202668.1%20.4%6.9%3.4%1%0.2%
Aug 202673.2%18%4.7%3%1.1%0.13%
Sep 2026——————

  1. 1.Harness

    73.2%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +5.1 points.

  2. 2.Spinnaker

    18%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.LaunchDarkly

    4.7%

    Held 3rd. 35.3K estimated branded searches, -22.4% vs prior month. Share -2.2 points.

  4. 4.Argo CD

    3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Octopus Deploy

    1.1%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  6. 6.Codefresh

    0.13%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare search popularity between LaunchDarkly and its closest rivals

How has branded search demand for LaunchDarkly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for LaunchDarkly worldwide fell from 50.8K to 35.3K.
  • Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among release automation tools worldwide decreased from 9.3% to 4.7%.

How did search popularity change for release automation tools worldwide in August 2026?

  1. In August 2026, Harness gained estimated Share of Search among release automation tools worldwide, from 68.1% to 73.2%.

  2. In August 2026, Spinnaker lost estimated Share of Search among release automation tools worldwide, from 20.4% to 18%.

  3. In August 2026, LaunchDarkly lost estimated Share of Search among release automation tools worldwide, from 6.9% to 4.7%.

  4. Argo CD’s estimated Share of Search among release automation tools worldwide has lost ground for 3 months in a row, from 3.5% to 3% in August 2026.

  5. Estimated monthly branded searches for Codefresh worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

  6. Estimated monthly branded searches for Octopus Deploy worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

Where does LaunchDarkly compete?

LaunchDarkly is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Release automation tools3rd of 64.7%Shown above
Feature flag platforms3rd of 67.1%Show ranking
Experimentation platforms3rd of 510.4%Show ranking
Feature flag management platforms1st of 558.2%Show ranking

How is LaunchDarkly measured?

Brandwave collects information about searches that people make online using LaunchDarkly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • feature flags launchdarkly
  • launchdarkly
  • launchdarkly app
  • launchdarkly com
  • launchdarkly feature flags
  • launchdarkly software

Do you work for LaunchDarkly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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