Brandwave

How popular isLaunchDarkly in search?

In September 2026, there were an estimated 42.2K branded searches for LaunchDarkly worldwide which is down 16.3% over the last 12 months. LaunchDarkly holds 60.7% estimated Share of Search among feature flag tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. LaunchDarkly60.7%
  2. Statsig27.1%
  3. Flagsmith6.6%
  4. ConfigCat5.4%
  5. Unleash0.1%
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Which feature flag tools compete with LaunchDarkly?

LaunchDarkly against feature flag tools worldwide, by month

Share of Search by month for LaunchDarkly, Statsig, Flagsmith, ConfigCat. The figures are in the table below the chart.

View monthly share of search table
MonthLaunchDarklyStatsigFlagsmithConfigCatUnleash
Oct 202558.4%32%5.2%4.2%0.13%
Nov 202555.8%30.5%7.4%6.1%0.15%
Dec 202556.5%30.9%7.5%4.9%0.15%
Jan 202660.7%27.1%6.6%5.4%0.1%
Feb 202660.8%27.2%6.6%5.4%0.08%
Mar 202659.8%26.7%8%5.3%0.13%
Apr 202657.2%31.4%6.2%5.1%0.13%
May 202652.8%35.4%7%4.6%0.11%
Jun 202659.8%26.7%8%5.3%0.1%
Jul 202660.7%27.1%6.6%5.4%0.1%
Aug 202659.2%26.5%7.9%6.4%0.09%
Sep 202660.7%27.1%6.6%5.4%0.1%

  1. 1.LaunchDarkly

    60.7%

    Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  2. 2.Statsig

    27.1%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  3. 3.Flagsmith

    6.6%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.ConfigCat

    5.4%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Unleash

    0.1%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare search popularity between LaunchDarkly and its closest rivals

Every comparison with LaunchDarkly

How has branded search demand for LaunchDarkly changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for LaunchDarkly worldwide fell from 50.4K to 42.2K.
  • Across the 12 months ending September 2026, LaunchDarkly’s estimated Share of Search among feature flag tools worldwide increased from 58.4% to 60.7%.
  • Across the 12 months ending September 2026, LaunchDarkly’s estimated Share of Search among feature flag tools worldwide peaked at 60.8% in February 2026 and was lowest at 52.8% in May 2026.

How did search popularity change for feature flag tools worldwide in September 2026?

  1. In September 2026, LaunchDarkly gained estimated Share of Search among feature flag tools worldwide, from 59.2% to 60.7%.

  2. In September 2026, Statsig gained estimated Share of Search among feature flag tools worldwide, from 26.5% to 27.1%.

  3. In September 2026, Flagsmith lost estimated Share of Search among feature flag tools worldwide, from 7.9% to 6.6%.

  4. In September 2026, ConfigCat lost estimated Share of Search among feature flag tools worldwide, from 6.4% to 5.4%.

  5. Estimated monthly branded searches for Unleash worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

Where does LaunchDarkly compete?

LaunchDarkly is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Feature flag platforms3rd of 67.5%Show ranking
Experimentation platforms3rd of 511.6%Show ranking
Release automation tools2nd of 633.8%Show ranking
Feature flag management platforms1st of 559.9%Show ranking
Feature flag tools1st of 560.7%Shown above

How is LaunchDarkly measured?

Brandwave collects information about searches that people make online using LaunchDarkly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • feature flags launchdarkly
  • launchdarkly
  • launchdarkly app
  • launchdarkly feature flags
  • launchdarkly software

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How the Brand Demand Index is measured

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