Brandwave

Feature flag tools:Which are searched most?

In September 2026, LaunchDarkly was the most searched among feature flag tools worldwide, with an estimated 40.5K branded searches and 60.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. LaunchDarkly60.7%
  2. Statsig27.1%
  3. Flagsmith6.6%
  4. ConfigCat5.4%
  5. Unleash0.1%

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Share of SearchLeaderboard

Compare the feature flag tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among feature flag tools worldwide, by month

Share of Search by month for LaunchDarkly, Statsig, Flagsmith, ConfigCat. The figures are in the table below the chart.

View monthly share of search table
MonthLaunchDarklyStatsigFlagsmithConfigCatUnleash
Oct 202558.4%32%5.2%4.2%0.13%
Nov 202555.8%30.5%7.4%6.1%0.15%
Dec 202556.5%30.9%7.5%4.9%0.15%
Jan 202660.7%27.1%6.6%5.4%0.1%
Feb 202660.8%27.2%6.6%5.4%0.08%
Mar 202659.8%26.7%8%5.3%0.13%
Apr 202657.2%31.4%6.2%5.1%0.13%
May 202652.8%35.4%7%4.6%0.11%
Jun 202659.8%26.7%8%5.3%0.1%
Jul 202660.7%27.1%6.6%5.4%0.1%
Aug 202659.2%26.5%7.9%6.4%0.09%
Sep 202660.7%27.1%6.6%5.4%0.1%

This month’s ranking, September 2026

  1. Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  2. 2.Statsig

    27.1%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  3. 3.Flagsmith

    6.6%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.ConfigCat

    5.4%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Unleash

    0.1%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among feature flag tools worldwide?

In September 2026, LaunchDarkly was the most searched among feature flag tools worldwide, with an estimated 40.5K branded searches and 60.7% estimated Share of Search within this set. Statsig is in 2nd place, 33.6 percentage points behind at 27.1% Share of Search.

Global feature flag tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
LaunchDarkly58.4% → 60.7%60.8%Feb 202652.8%May 20261st
Statsig32% → 27.1%35.4%May 202626.5%Aug 20262nd
Flagsmith5.2% → 6.6%8%Jun 20265.2%Oct 20253rd
ConfigCat4.2% → 5.4%6.4%Aug 20264.2%Oct 20254th
Unleash0.13% → 0.1%0.15%Dec 20250.08%Feb 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, LaunchDarkly’s estimated Share of Search among feature flag tools worldwide increased from 58.4% to 60.7%.
  • Across the 12 months ending September 2026, Statsig’s estimated Share of Search among feature flag tools worldwide decreased from 32% to 27.1%.
  • Across the 12 months ending September 2026, Flagsmith’s estimated Share of Search among feature flag tools worldwide increased from 5.2% to 6.6%.
  • Across the 12 months ending September 2026, ConfigCat’s estimated Share of Search among feature flag tools worldwide increased from 4.2% to 5.4%.
  • Across the 12 months ending September 2026, LaunchDarkly’s estimated Share of Search among feature flag tools worldwide peaked at 60.8% in February 2026 and was lowest at 52.8% in May 2026.
  • Across the 12 months ending September 2026, Statsig’s estimated Share of Search among feature flag tools worldwide peaked at 35.4% in May 2026 and was lowest at 26.5% in August 2026.
  • Across the 12 months ending September 2026, Flagsmith’s estimated Share of Search among feature flag tools worldwide peaked at 8% in June 2026 and was lowest at 5.2% in October 2025.
  • Across the 12 months ending September 2026, ConfigCat’s estimated Share of Search among feature flag tools worldwide peaked at 6.4% in August 2026 and was lowest at 4.2% in October 2025.
  • Across the 12 months ending September 2026, Unleash held steady: its estimated Share of Search among feature flag tools worldwide moved less than 0.5 percentage points.

How did search popularity change for feature flag tools worldwide in September 2026?

  1. In September 2026, LaunchDarkly gained estimated Share of Search among feature flag tools worldwide, from 59.2% to 60.7%.

  2. In September 2026, Statsig gained estimated Share of Search among feature flag tools worldwide, from 26.5% to 27.1%.

  3. In September 2026, Flagsmith lost estimated Share of Search among feature flag tools worldwide, from 7.9% to 6.6%.

  4. In September 2026, ConfigCat lost estimated Share of Search among feature flag tools worldwide, from 6.4% to 5.4%.

  5. Estimated monthly branded searches for Unleash worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

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