Brandwave

How popular isUnleash in search?

In September 2026, there were an estimated 1.9K branded searches for Unleash worldwide which is down 19% over the last 12 months. Unleash holds 0.1% estimated Share of Search among feature flag tools worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. LaunchDarkly60.7%
  2. Statsig27.1%
  3. Flagsmith6.6%
  4. ConfigCat5.4%
  5. Unleash0.1%
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Which feature flag tools compete with Unleash?

Unleash against feature flag tools worldwide, by month

Share of Search by month for LaunchDarkly, Statsig, Flagsmith, ConfigCat, Unleash. The figures are in the table below the chart.

View monthly share of search table
MonthLaunchDarklyStatsigFlagsmithConfigCatUnleash
Oct 202558.4%32%5.2%4.2%0.13%
Nov 202555.8%30.5%7.4%6.1%0.15%
Dec 202556.5%30.9%7.5%4.9%0.15%
Jan 202660.7%27.1%6.6%5.4%0.1%
Feb 202660.8%27.2%6.6%5.4%0.08%
Mar 202659.8%26.7%8%5.3%0.13%
Apr 202657.2%31.4%6.2%5.1%0.13%
May 202652.8%35.4%7%4.6%0.11%
Jun 202659.8%26.7%8%5.3%0.1%
Jul 202660.7%27.1%6.6%5.4%0.1%
Aug 202659.2%26.5%7.9%6.4%0.09%
Sep 202660.7%27.1%6.6%5.4%0.1%
  1. Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  2. 2.Statsig

    27.1%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  3. 3.Flagsmith

    6.6%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.ConfigCat

    5.4%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Unleash

    0.1%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare search popularity between Unleash and its closest rivals

How has branded search demand for Unleash changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Unleash worldwide fell from 2.3K to 1.9K.
  • Across the 12 months ending September 2026, Unleash’s estimated Share of Search among feature flag tools worldwide held steady, from 0.13% to 0.1%.

How did search popularity change for feature flag tools worldwide in September 2026?

  1. In September 2026, LaunchDarkly gained estimated Share of Search among feature flag tools worldwide, from 59.2% to 60.7%.

  2. In September 2026, Statsig gained estimated Share of Search among feature flag tools worldwide, from 26.5% to 27.1%.

  3. In September 2026, Flagsmith lost estimated Share of Search among feature flag tools worldwide, from 7.9% to 6.6%.

  4. In September 2026, ConfigCat lost estimated Share of Search among feature flag tools worldwide, from 6.4% to 5.4%.

  5. Estimated monthly branded searches for Unleash worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

Where does Unleash compete?

Unleash is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Feature flag platforms6th of 60.01%Show ranking
Feature flag management platforms5th of 52.7%Show ranking
Feature flag tools5th of 50.1%Shown above

How is Unleash measured?

Brandwave collects information about searches that people make online using Unleash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • feature flag unleash
  • feature toggle unleash
  • getunleash io
  • unleash feature flags
  • unleash feature toggle

Do you work for Unleash? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Unleash your brand?

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