Split vs Unleash:Which is more popular by branded search?
In August 2026, Unleash had more branded searches than Split among feature flag platforms worldwide. Unleash was estimated to have 2.2K branded searches compared to Split’s 1.6K, and held a 0.44% Share of Search versus Split’s 0.32%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Split or Unleash?
Compare the feature flag platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Unleash, Split. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | PostHog | LaunchDarkly | Flagsmith | Unleash | Split |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 26.4% | 12.1% | 1.1% | 0.55% | 0.69% |
| Nov 2025 | 61.6% | 27.6% | 8.5% | 1.1% | 0.55% | 0.6% |
| Dec 2025 | 61.7% | 27.6% | 8.5% | 1.1% | 0.54% | 0.47% |
| Jan 2026 | 61.8% | 27.8% | 8.5% | 0.92% | 0.45% | 0.49% |
| Feb 2026 | 63.4% | 23.5% | 10.9% | 1.2% | 0.56% | 0.49% |
| Mar 2026 | 53% | 35.7% | 9.1% | 1.2% | 0.59% | 0.51% |
| Apr 2026 | 60.3% | 27.2% | 10.4% | 1.1% | 0.53% | 0.46% |
| May 2026 | 57.6% | 31.9% | 8.5% | 1% | 0.51% | 0.44% |
| Jun 2026 | 49.1% | 40.1% | 8.9% | 1.1% | 0.44% | 0.38% |
| Jul 2026 | 49.1% | 40.2% | 9% | 0.91% | 0.43% | 0.32% |
| Aug 2026 | 50.2% | 41% | 7.1% | 0.91% | 0.44% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
How has the Split and Unleash comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Unleash took it in December 2025, Split took it in January 2026, Unleash took it in February 2026.
- Across the 11 months ending August 2026, Split’s estimated Share of Search among feature flag platforms worldwide moved from 0.69% to 0.32%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 11 months ending August 2026, Unleash’s estimated Share of Search among feature flag platforms worldwide moved from 0.55% to 0.44%, and its estimated monthly branded searches moved from 2.3K to 2.2K.
How did search popularity change for feature flag platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Split worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Split’s and Unleash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.