LaunchDarkly vs Spinnaker:Which is more popular by branded search?
In August 2026, Spinnaker had more branded searches than LaunchDarkly among release automation tools worldwide. Spinnaker was estimated to have 135K branded searches compared to LaunchDarkly’s 35.3K, and held an 18% Share of Search versus LaunchDarkly’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LaunchDarkly or Spinnaker?
Compare the release automation tools engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spinnaker, LaunchDarkly. The figures are in the table below the chart.
View monthly share of search table
| Month | Harness | Spinnaker | LaunchDarkly | Argo CD | Octopus Deploy | Codefresh |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.5% | 16.6% | 9.3% | 4.1% | 2.2% | 0.35% |
| Nov 2025 | 69.9% | 17.2% | 6.5% | 4.2% | 1.9% | 0.3% |
| Dec 2025 | 70.9% | 17.4% | 6.6% | 3.5% | 1.3% | 0.31% |
| Jan 2026 | 66.7% | 19.9% | 7.6% | 4% | 1.5% | 0.29% |
| Feb 2026 | 69% | 17% | 8% | 4.2% | 1.5% | 0.3% |
| Mar 2026 | 73% | 14.7% | 6.9% | 3.6% | 1.6% | 0.26% |
| Apr 2026 | 73.2% | 14.7% | 7% | 3.6% | 1.3% | 0.26% |
| May 2026 | 71.6% | 17.5% | 5.8% | 3.5% | 1.3% | 0.21% |
| Jun 2026 | 70.7% | 17.3% | 7% | 3.5% | 1.3% | 0.2% |
| Jul 2026 | 68.1% | 20.4% | 6.9% | 3.4% | 1% | 0.2% |
| Aug 2026 | 73.2% | 18% | 4.7% | 3% | 1.1% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the LaunchDarkly and Spinnaker comparison changed over the last 12 months?
3 findings
- Spinnaker was ahead of LaunchDarkly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among release automation tools worldwide moved from 9.3% to 4.7%, and its estimated monthly branded searches moved from 50.8K to 35.3K.
- Across the 11 months ending August 2026, Spinnaker’s estimated Share of Search among release automation tools worldwide moved from 16.6% to 18%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for release automation tools worldwide in August 2026?
2 changes
In August 2026, Spinnaker lost estimated Share of Search among release automation tools worldwide, from 20.4% to 18%.
In August 2026, LaunchDarkly lost estimated Share of Search among release automation tools worldwide, from 6.9% to 4.7%.
How each brand is measured
Brandwave collects information about searches that people make online using LaunchDarkly’s and Spinnaker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LaunchDarkly
6 branded search terms
- feature flags launchdarkly
- launchdarkly
- launchdarkly app
- launchdarkly com
- launchdarkly feature flags
- launchdarkly software
Spinnaker
1 branded search term
- spinnaker
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