How popular isSpinnaker in search?
In August 2026, there were an estimated 135K branded searches for Spinnaker worldwide which is up 49.2% over the last 11 months. Spinnaker holds 18% estimated Share of Search among release automation tools worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Harness73.2%
- Spinnaker18%
LaunchDarkly4.7%
Argo CD3%- Octopus Deploy1.1%
- Codefresh0.13%
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Which release automation tools compete with Spinnaker?
Share of Search by month for Harness, Spinnaker, LaunchDarkly, Argo CD. The figures are in the table below the chart.
View monthly share of search table
| Month | Harness | Spinnaker | LaunchDarkly | Argo CD | Octopus Deploy | Codefresh |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.5% | 16.6% | 9.3% | 4.1% | 2.2% | 0.35% |
| Nov 2025 | 69.9% | 17.2% | 6.5% | 4.2% | 1.9% | 0.3% |
| Dec 2025 | 70.9% | 17.4% | 6.6% | 3.5% | 1.3% | 0.31% |
| Jan 2026 | 66.7% | 19.9% | 7.6% | 4% | 1.5% | 0.29% |
| Feb 2026 | 69% | 17% | 8% | 4.2% | 1.5% | 0.3% |
| Mar 2026 | 73% | 14.7% | 6.9% | 3.6% | 1.6% | 0.26% |
| Apr 2026 | 73.2% | 14.7% | 7% | 3.6% | 1.3% | 0.26% |
| May 2026 | 71.6% | 17.5% | 5.8% | 3.5% | 1.3% | 0.21% |
| Jun 2026 | 70.7% | 17.3% | 7% | 3.5% | 1.3% | 0.2% |
| Jul 2026 | 68.1% | 20.4% | 6.9% | 3.4% | 1% | 0.2% |
| Aug 2026 | 73.2% | 18% | 4.7% | 3% | 1.1% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.2% | 550K | +22.2% | +5.1 points | |
| 2, held 2nd | 18% | 135K | 0% | -2.5 points | |
| 3, held 3rd | 4.7% | 35.3K | -22.4% | -2.2 points | |
| 4, held 4th | 3% | 22.2K | 0% | -0.4 points | |
| 5, held 5th | 1.1% | 8.1K | +22.7% | +0.1 points | |
| 6, held 6th | 0.13% | 1K | -23.1% | -0.1 points |
1.Harness
73.2%
Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +5.1 points.
18%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2.5 points.
4.7%
Held 3rd. 35.3K estimated branded searches, -22.4% vs prior month. Share -2.2 points.
4.
Argo CD3%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.
1.1%
Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
0.13%
Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.
Compare search popularity between Spinnaker and its closest rivals
How has branded search demand for Spinnaker changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Spinnaker worldwide rose from 90.5K to 135K.
- Across the 11 months ending August 2026, Spinnaker’s estimated Share of Search among release automation tools worldwide increased from 16.6% to 18%.
- Across the 11 months ending August 2026, Spinnaker’s estimated Share of Search among release automation tools worldwide peaked at 20.4% in July 2026 and was lowest at 14.7% in March 2026.
How did search popularity change for release automation tools worldwide in August 2026?
6 changes
In August 2026, Harness gained estimated Share of Search among release automation tools worldwide, from 68.1% to 73.2%.
In August 2026, Spinnaker lost estimated Share of Search among release automation tools worldwide, from 20.4% to 18%.
In August 2026, LaunchDarkly lost estimated Share of Search among release automation tools worldwide, from 6.9% to 4.7%.
Argo CD’s estimated Share of Search among release automation tools worldwide has lost ground for 3 months in a row, from 3.5% to 3% in August 2026.
Estimated monthly branded searches for Codefresh worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.
Estimated monthly branded searches for Octopus Deploy worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
How is Spinnaker measured?
Brandwave collects information about searches that people make online using Spinnaker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- spinnaker
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Is Spinnaker your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.