Octopus Deploy vs Spinnaker:Which is more popular by branded search?
In August 2026, Spinnaker had more branded searches than Octopus Deploy among release automation tools worldwide. Spinnaker was estimated to have 135K branded searches compared to Octopus Deploy’s 8.1K, and held an 18% Share of Search versus Octopus Deploy’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Octopus Deploy or Spinnaker?
Compare the release automation tools engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spinnaker, Octopus Deploy. The figures are in the table below the chart.
View monthly share of search table
| Month | Harness | Spinnaker | LaunchDarkly | Argo CD | Octopus Deploy | Codefresh |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.5% | 16.6% | 9.3% | 4.1% | 2.2% | 0.35% |
| Nov 2025 | 69.9% | 17.2% | 6.5% | 4.2% | 1.9% | 0.3% |
| Dec 2025 | 70.9% | 17.4% | 6.6% | 3.5% | 1.3% | 0.31% |
| Jan 2026 | 66.7% | 19.9% | 7.6% | 4% | 1.5% | 0.29% |
| Feb 2026 | 69% | 17% | 8% | 4.2% | 1.5% | 0.3% |
| Mar 2026 | 73% | 14.7% | 6.9% | 3.6% | 1.6% | 0.26% |
| Apr 2026 | 73.2% | 14.7% | 7% | 3.6% | 1.3% | 0.26% |
| May 2026 | 71.6% | 17.5% | 5.8% | 3.5% | 1.3% | 0.21% |
| Jun 2026 | 70.7% | 17.3% | 7% | 3.5% | 1.3% | 0.2% |
| Jul 2026 | 68.1% | 20.4% | 6.9% | 3.4% | 1% | 0.2% |
| Aug 2026 | 73.2% | 18% | 4.7% | 3% | 1.1% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Octopus Deploy and Spinnaker comparison changed over the last 12 months?
3 findings
- Spinnaker was ahead of Octopus Deploy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Octopus Deploy’s estimated Share of Search among release automation tools worldwide moved from 2.2% to 1.1%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 11 months ending August 2026, Spinnaker’s estimated Share of Search among release automation tools worldwide moved from 16.6% to 18%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for release automation tools worldwide in August 2026?
2 changes
In August 2026, Spinnaker lost estimated Share of Search among release automation tools worldwide, from 20.4% to 18%.
Estimated monthly branded searches for Octopus Deploy worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Octopus Deploy’s and Spinnaker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Octopus Deploy
1 branded search term
- octopus deploy
Spinnaker
1 branded search term
- spinnaker
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.