Brandwave

How popular isSplit?

In September 2026, people searched for Split by name about 2,930 times worldwide, a 22.1% decrease from the previous year. These searches made up 0.45% of all global A/B testing platform searches, placing Split ninth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about A/B testing platforms, Split appeared in one of the five answers and was the tenth most recommended of the ten.

Search and AI answers in September 2026

Split is the ninth most searched of 10 competitors and the tenth most recommended in AI answers.

  1. OptimizelyShare of searches 37.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. PostHogShare of searches 37.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. EppoShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. LaunchDarklyShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. SplitShare of searches 0.45%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th

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Top A/B testing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Split was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Split is the tenth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PostHog1st
  2. Statsig2nd
  3. Optimizely3rd
  4. VWO4th
  5. GrowthBook5th
  6. AB Tasty6th
  7. LaunchDarkly7th
  8. Eppo8th
  9. Convert Experiences9th
  10. Split10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimizely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VWO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Statsig3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GrowthBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eppo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LaunchDarkly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AB Tasty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Split1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Convert Experiences1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about A/B testing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which A/B testing platforms compete with Split?

Split against A/B testing platforms worldwide, by month

Share of searches by month for Optimizely, PostHog, Eppo, LaunchDarkly, VWO, Statsig, GrowthBook, Split. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimizelyPostHogEppoLaunchDarklyVWOStatsigGrowthBookAB TastySplitConvert Experiences
Oct 202544.7%20%7.4%9%9.2%4.9%2.2%1.8%0.68%0.09%
Nov 202547.9%21.4%7.9%6.4%8.1%3.5%2.4%1.6%0.64%0.08%
Dec 202548.1%21.5%7.9%6.5%8.1%3.5%2.4%1.3%0.54%0.07%
Jan 202647.3%21.2%6.4%6.4%11.8%2.8%1.9%1.6%0.53%0.07%
Feb 202647.2%17.4%7.8%7.8%11.8%3.5%2.3%1.6%0.53%0.1%
Mar 202641.1%27.5%6.8%6.8%10.3%3%2.5%1.4%0.6%0.11%
Apr 202644.8%20%9%7.4%9.3%4%3.3%1.5%0.53%0.09%
May 202643.9%24.1%8.8%5.9%9%4%2.7%1.2%0.5%0.07%
Jun 202639.5%32.3%6.5%6.5%8.1%2.9%2.4%1.3%0.44%0.07%
Jul 202640.2%32.9%6.6%6.6%6.8%3%2.4%1.1%0.39%0.07%
Aug 202641.6%34%6.9%5.6%5.7%2.5%2.1%1.1%0.41%0.06%
Sep 202637.8%37.8%6.2%6.2%5.2%2.8%2.3%1%0.45%0.05%

  1. 1.Optimizely

    37.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -3.8 points.

  2. 2.PostHog

    37.8%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +3.8 points.

  3. 3.Eppo

    6.2%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.LaunchDarkly

    6.2%

    Moved from 5th to 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  5. 5.VWO

    5.2%

    Moved from 4th to 5th. 34.1K estimated branded searches, +0.53% vs prior month. Share -0.5 points.

  6. 6.Statsig

    2.8%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  7. 7.GrowthBook

    2.3%

    Held 7th. 14.9K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  8. 8.AB Tasty

    1%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Split

    0.45%

    Held 9th. 2.9K estimated branded searches, +19.6% vs prior month. Share 0 points.

  10. 10.Convert Experiences

    0.05%

    Held 10th. 340 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Split and its closest rivals

Every comparison with Split

12 comparisons

How has branded search demand for Split changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Split worldwide fell from 3.8K to 2.9K.
  • Across the 12 months ending September 2026, Split’s share of searches among A/B testing platforms worldwide held steady, from 0.68% to 0.45%.

How did search popularity change for A/B testing platforms worldwide in September 2026?

6 changes

  1. In September 2026, LaunchDarkly overtook VWO to rank 4th among A/B testing platforms worldwide, with 6.2% of the searches.

  2. In September 2026, PostHog gained share of searches among A/B testing platforms worldwide, from 34% to 37.8%.

  3. In September 2026, Optimizely lost share of searches among A/B testing platforms worldwide, from 41.6% to 37.8%.

  4. In September 2026, Eppo lost share of searches among A/B testing platforms worldwide, from 6.9% to 6.2%.

  5. VWO’s share of searches among A/B testing platforms worldwide has lost ground for 3 months in a row, from 8.1% to 5.2% in September 2026.

  6. Estimated monthly branded searches for GrowthBook worldwide rose 22.3% over 12 measured months, from 12.2K to 14.9K in September 2026.

How are Split’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Split’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • split experimentation
  • split feature
  • split feature flag
  • split flag
  • split io

Do you work for Split? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Split compete?

Split is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
A/B testing platforms9th of 100.45%Shown above
Feature flag tools8th of 90.5%Show ranking
Creator with pink hair and a pink jacket

Is Split your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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