ConfigCat vs Split:Which is more popular?
In September 2026, ConfigCat had more branded searches than Split among feature flag tools worldwide. ConfigCat had about 3,630 branded searches, while Split had 2,930. ConfigCat made up 0.62% of all feature flag tool searches we track, and Split accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about feature flag tools, ConfigCat and Split each appeared in one of the five answers. ConfigCat and Split were each mentioned first in one of the two answers that named either.
Who do people search for more?
ConfigCat, about 24% more searches than Split
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top feature flag tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ConfigCat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Split was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ConfigCat and Split were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LaunchDarkly1st
Unleash2nd
Flagsmith3rd
Statsig4th
GrowthBook5th
PostHog6th
Split6th- ConfigCat8th
Optimizely–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LaunchDarkly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Flagsmith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Unleash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GrowthBook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Statsig3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PostHog2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ConfigCat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Split1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Optimizely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about feature flag tools
5 answers
Asked ChatGPT
“Which feature flag tool should I use?”
Asked ChatGPT
“What are the best feature flag tools?”
Asked ChatGPT
“What's the best feature flag tool for software rollouts?”
Searched Google, AI Overview
“feature flag tools”
Searched Google, AI Overview
“feature toggle software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is ConfigCat or Split more popular in search?
This chart shows how often people search Google for ConfigCat and Split by name. Each line represents a brand's share of searches for all nine feature flag tools we track, month by month, from English-language searches worldwide.
Share of searches by month for ConfigCat, Split. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | PostHog | LaunchDarkly | Statsig | GrowthBook | Flagsmith | ConfigCat | Split | Unleash |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 23.9% | 11% | 5.9% | 2.6% | 0.97% | 0.79% | 0.82% | 0.5% |
| Nov 2025 | 56.6% | 25.3% | 7.9% | 4.2% | 2.8% | 1% | 0.84% | 0.75% | 0.51% |
| Dec 2025 | 56.8% | 25.4% | 7.9% | 4.2% | 2.8% | 1% | 0.68% | 0.64% | 0.5% |
| Jan 2026 | 57.7% | 25.9% | 8% | 3.5% | 2.3% | 0.86% | 0.7% | 0.65% | 0.42% |
| Feb 2026 | 58.2% | 21.4% | 10.1% | 4.3% | 2.9% | 1.1% | 0.86% | 0.66% | 0.52% |
| Mar 2026 | 49% | 32.8% | 8.5% | 3.7% | 3% | 1.1% | 0.73% | 0.72% | 0.55% |
| Apr 2026 | 54.3% | 24.3% | 9.4% | 5% | 4% | 0.99% | 0.8% | 0.64% | 0.48% |
| May 2026 | 52.6% | 28.9% | 7.8% | 4.8% | 3.2% | 0.96% | 0.63% | 0.6% | 0.47% |
| Jun 2026 | 45.6% | 37.3% | 8.3% | 3.4% | 2.8% | 1% | 0.68% | 0.51% | 0.41% |
| Jul 2026 | 45.7% | 37.3% | 8.4% | 3.4% | 2.8% | 0.85% | 0.68% | 0.44% | 0.41% |
| Aug 2026 | 47.1% | 38.5% | 6.8% | 2.9% | 2.3% | 0.86% | 0.7% | 0.47% | 0.41% |
| Sep 2026 | 42.4% | 42.4% | 7.3% | 3.2% | 2.6% | 0.78% | 0.62% | 0.5% | 0.32% |
How has the ConfigCat and Split comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: ConfigCat took it in November 2025.
- Across the 12 months ending September 2026, ConfigCat’s share of searches among feature flag tools worldwide moved from 0.79% to 0.62%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Split’s share of searches among feature flag tools worldwide moved from 0.82% to 0.5%, and its estimated monthly branded searches moved from 3.8K to 2.9K.
How did search popularity change for feature flag tools worldwide in September 2026?
1 change
Estimated monthly branded searches for Split worldwide fell 22.1% over 12 measured months, from 3.8K to 2.9K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using ConfigCat’s and Split’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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