AB Tasty vs Split:Which is searched more?
In September 2026, AB Tasty had more branded searches than Split among A/B testing platforms worldwide. AB Tasty had about 6,600 branded searches, while Split had 2,930. AB Tasty made up 1% of all A/B testing platform searches we track, and Split accounted for 0.45%. These are worldwide searches for English-language branded terms.
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Is AB Tasty or Split more popular in search?
Compare experimentation software for testing website experiences and measuring conversion impact. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for AB Tasty, Split. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | PostHog | Eppo | LaunchDarkly | VWO | Statsig | GrowthBook | AB Tasty | Split | Convert Experiences |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 20% | 7.4% | 9% | 9.2% | 4.9% | 2.2% | 1.8% | 0.68% | 0.09% |
| Nov 2025 | 47.9% | 21.4% | 7.9% | 6.4% | 8.1% | 3.5% | 2.4% | 1.6% | 0.64% | 0.08% |
| Dec 2025 | 48.1% | 21.5% | 7.9% | 6.5% | 8.1% | 3.5% | 2.4% | 1.3% | 0.54% | 0.07% |
| Jan 2026 | 47.3% | 21.2% | 6.4% | 6.4% | 11.8% | 2.8% | 1.9% | 1.6% | 0.53% | 0.07% |
| Feb 2026 | 47.2% | 17.4% | 7.8% | 7.8% | 11.8% | 3.5% | 2.3% | 1.6% | 0.53% | 0.1% |
| Mar 2026 | 41.1% | 27.5% | 6.8% | 6.8% | 10.3% | 3% | 2.5% | 1.4% | 0.6% | 0.11% |
| Apr 2026 | 44.8% | 20% | 9% | 7.4% | 9.3% | 4% | 3.3% | 1.5% | 0.53% | 0.09% |
| May 2026 | 43.9% | 24.1% | 8.8% | 5.9% | 9% | 4% | 2.7% | 1.2% | 0.5% | 0.07% |
| Jun 2026 | 39.5% | 32.3% | 6.5% | 6.5% | 8.1% | 2.9% | 2.4% | 1.3% | 0.44% | 0.07% |
| Jul 2026 | 40.2% | 32.9% | 6.6% | 6.6% | 6.8% | 3% | 2.4% | 1.1% | 0.39% | 0.07% |
| Aug 2026 | 41.6% | 34% | 6.9% | 5.6% | 5.7% | 2.5% | 2.1% | 1.1% | 0.41% | 0.06% |
| Sep 2026 | 37.8% | 37.8% | 6.2% | 6.2% | 5.2% | 2.8% | 2.3% | 1% | 0.45% | 0.05% |
How has the AB Tasty and Split comparison changed over the last 12 months?
3 findings
- AB Tasty was ahead of Split in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AB Tasty’s share of searches among A/B testing platforms worldwide moved from 1.8% to 1%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Split’s share of searches among A/B testing platforms worldwide moved from 0.68% to 0.45%, and its estimated monthly branded searches moved from 3.8K to 2.9K.
How did search popularity change for A/B testing platforms worldwide in September 2026?
2 changes
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using AB Tasty’s and Split’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among A/B testing platforms
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